Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers. There are several benefits of using single-use mobile coupons: Improve Your ability to employ personalized offers. Eliminate coupons…
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By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the participants prefer mobile coupons to traditional paper ones. This preference highlights a pivotal shift in consumer behavior. If you’re seeking to enhance your sales and strengthen customer relationships, consider these…
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By Ray Schultz Email is still the leading retail message channel — but it may soon be overtaken by text, judging by Consumer Mobile Engagement, a study by CodeBroker. Email is favored by 41% of consumers for receiving sale, discount and coupon offers. Second, chosen by 38%, are text messages and app push messages are…
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By Dan Slavin Digital coupons delivered via email and accessed through a mobile device typically have a redemption rate of 2 percent or less. By delivering digital coupons via text marketing promotion, marketers can increase redemption rates to 10 percent or more. Retailers and marketers alike are moving toward mobile coupons for some very good…
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By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing software use…
Read More Mobile needs to be treated as a marketing mix to appeal to all consumer preferences. If you’re not using all available channels, you may be marketing too narrowly. Today we have more platforms and data available than ever before to best help us choose and reach target consumers. Is it possible, though, to zoom in…
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By Dan Slavin According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December 2017, the NRF reports that those purchases equaled $691.9 billion. It’s no secret that this is the most important time of year for retailers, and we’ve learned that deals are…
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By Dan Slavin Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents for retailers, it is also presents new challenges. In this post, I address one of these challenges – the varying ways that consumers want retailers to engage with them over…
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By Dan Slavin Choice is one of the foundations of consumerism. Give buyers a choice of colors, you can reach out to a wider audience. Give them a choice of sizes, prices or shipping methods and they are more likely to buy. A recent survey also indicates that giving consumers actual choices in how to…
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By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. Quality vs Quantity For several years now, SMS…
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By Dan Slavin We are at that time of year when retail sales can be compared to heading up the first hill of a roller coaster. There are preparations being made, forecasts being cast, and marketing plans being implemented to make the most of the sales season ahead. This portion of the ride can be…
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By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper. Mobile coupons also create a sense…
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