By Stephanie Miles As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons. Here are six digital coupon strategies being that retailers are using…
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As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if…
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Digital transformation – the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available today as a free download and authored by…
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Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver digital coupons and SMS text coupons are enabling use cases that go beyond merely offering a discount. Here are five innovative digital coupon platform use cases. 1. Personalization Digital coupon…
Read MoreMobile couponing helps retailers drive incremental revenue. CodeBroker, developer of the award-winning mobile coupon marketing platform, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry averages, some as high as 50 percent. A recent customer study showed CodeBroker’s mobile couponing solution resulted in significantly improved redemption rates and ROI. The…
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I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…
Read MoreResearch conducted by CodeBroker, a developer of mobile loyalty solutions for retailers, reveals potential game-changing results for retailers who want to maximize the return on their loyalty program investment. The CodeBroker 2017 Shopper Loyalty Survey is now available for download. Based on a survey of 1,207 U.S. consumers across all age groups and income levels, the report’s…
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Consumers share their insights for receiving personalized coupons and offers.
Read MoreBuild Personalized Mobile Marketing Based on Consumer Interactions with Mobile Coupons and past Behaviors. CodeBroker, developer of mobile marketing technologies for retailers, announced the addition of powerful new personalization features to their mobile coupon marketing platform. With these additions, retailers can deliver automated omnichannel mobile coupon marketing based on customer behaviors, reaching customers through promotion…
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Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes. Marketing automation and analytics software are helping marketers make coupn personalization a reality.…
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The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…
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Marketing automation and sophisticated analytics are making personalization a reality for retail marketers. Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the three D’s: data discovery, automated decision making, and content distribution.” For personalization to work effectively, each of these need to be tightly synchronized. The missing link, however, is in the…
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