Shortcodes are a fascinating marketing tool for retailers. We have seen some of the most benign SMS messages go viral in a matter of minutes and observed up to 80% redemption rates when a consumer clicks through an SMS message to receive a retailer’s mobile coupon. What makes SMS marketing so interesting is the creative ways retailers are using this medium to create a unique customer experience.
The following is a primer on shortcodes for those who are new to mobile marketing. Please note the information is for U.S. based messaging only.
Written: Stefanie Gray