The biggest case of fraud in the history of discount coupons is finally coming to trial in Milwaukee. In a criminal case that has taken nine years to wrap up, more than a dozen people are alleged to have stolen $250 million over a period of 10 years by exploiting the paper coupon relationship between…
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While many remember Donald Trump’s Super Tuesday victory speech for Chris Christie’s vacant expression standing alongside the GOP frontrunner on stage, the big story for me was the sign on the podium. It contained the candidate’s name, as they all do, but with the notable addition of instructions for joining the campaign via promotional text…
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Mobile coupon marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizes meet their short and long-term objectives. Mobile coupons and digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator…
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Photo credit: Jack in the Box Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items, the company dressed their mascot as George Washington to announce a “Declaration of Delicious” giveaway of one million of its new double stacked, $4.79 buttery…
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Mobile coupon platforms can offer a lot of flexibility With mobile marketing, to effectively connect messages with your prospective customers, it’s important to ‘throw combos’ – that is to say, in marketing to a targeted individual use a traditional communication or social media tactic and follow-up with a different traditional communication or social media tactic;…
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Brand awareness is about first getting consumers to recognize your brand name and logo when they see it, and once that is achieved, getting them to independently recall your brand at the moment they have a need for your product or services. If done right, mobile marketing programs provide an excellent channel to build brand…
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If you want to improve your SMS marketing programs, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS marketing programs are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping. In-Store Product Info via Promotional Text Messages Walmart has developed an SMS-based…
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Almost every major brand has experimented with SMS marketing solutions. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful SMS marketing programs, there is little doubt that SMS marketing can drive customer engagement and revenue. For retailers who are venturing…
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Designed to improve customer experience and retention, the use of Honeywell scanners and mobile coupons speeds the checkout process and tracks redemption data. BOSTON, MA – January 12, 2016 – CodeBroker, a developer of secure mobile coupon technology for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell…
Read MoreMobile coupons speed the checkout process and tracks redemption data. BOSTON, MA – January 12, 2016 – CodeBroker, a developer of a secure mobile coupon marketing platform for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell at the upcoming National Retail Federation (NRF) annual conference January 17-20…
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Marketers should add a mobile coupon marketing strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution that would limit their coupon liability exposure through the use of single-use mobile…
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