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OpenMarket Innovation Praised With Three Award Wins in One Night

OpenMarket honoured with double win at Messaging & SMS Awards for “Most Innovative Use of SMS” and “Best Strategic Partnership”. Later awarded “Most Innovative IoT Solution” at World Communication Awards. OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Read More

December 7, 2016
Omnichannel Personalization: Striving to Increase Average Basket Size

  Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel Read More

December 6, 2016
4 tips for crafting a valuable SMS marketing campaign

By Dan Slavin It is a question that has bedeviled concert performers since the beginning—how do you get butts in seats for an event? Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves. Read More

October 31, 2016
How brands can make their SMS list exclusive

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all Read More

October 7, 2016
For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in Read More

October 3, 2016
Defining Personalization

Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh. Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not Read More

CodeBroker Adds Automated Personalization to Omnichannel Mobile Marketing Platform

New Features Give Retailers the Power to Build Personalized Mobile Marketing Based on Coupon Interactions and Past Behaviors BELMONT, MA – August 3, 2016 – CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced the addition of powerful new personalization features to their mobile retail marketing platform. Read More

August 3, 2016
Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report

Last month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one of the ten smartest people in tech by Read More

July 8, 2016
Reducing the Risks of High-Value Coupon “Glitching”

Recently, 42-year-old Brenda Fry, a Wisconsin Walmart cashier, pleaded no contest to a felony charge of theft by false representation. Her crime? Using high-value diet supplement coupons and taking advantage of an error in their coding to get cash back, a practice known as “glitching”. She found products by the manufacturer that sold for as Read More

June 28, 2016
Millennials Want More Texts and Why You Should Care

New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways to win their hearts and minds. A survey conducted by OpenMarket showed that when given the choice between Read More

June 22, 2016