OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Messaging & SMS World Awards. OpenMarket and Philips were awarded “Most Innovative IoT Solution” at the 18th Annual World Communication Awards for Philips e-Alert, which uses OpenMarket’s mobile messaging technology.…
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Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel special…
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Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all…
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Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in the…
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Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh.Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not so…
Read More close up on a man uses his mobile phoneLast month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one…
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Recently, 42-year-old Brenda Fry, a Wisconsin Walmart cashier, pleaded no contest to a felony charge of theft by false representation. Her crime? Using high-value diet supplement coupons and taking advantage of an error in their coding to get cash back, a practice known as “glitching”. She found products by the manufacturer that sold for as…
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New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways to win their hearts and minds. A survey conducted by OpenMarket showed that when given the choice between…
Read MoreMobile Coupon Marketing Programs Deliver for Retailers. Belmont, MA, January 20, 2015 – CodeBroker, developer of a mobile coupon marketing platform for retailers, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry averages, some as high as 50 percent. A recent customer study showed CodeBroker mobile coupons, ranging from in-app to…
Read MoreCoupon Center lets retailers drive direct channel revenue, improve conversion rate, reduce customer attrition, and grow monthly active user engagement Belmont, MA, April 14, 2015 – CodeBroker, developer of mobile coupon marketing solutions for retailers, today released Coupon Center, empowering retailers to easily deliver coupons and other offers to their mobile apps to drive mobile app…
Read MoreCodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons. Belmont, MA, September 1, 2015 – CodeBroker, developer of text message marketing solutions and mobile coupon marketing solutions, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon marketing platform in that it…
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Admit it—if someone told you how a little known 74-year-old socialist from Vermont would run a tight race against a former senator of New York and secretary of state who has been on the national stage since 1992, you would have laughed in their face. But that is exactly what happened in the current battle…
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