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OpenMarket Innovation Praised With Three Award Wins in One Night
December 7, 2016

OpenMarket honoured with double win at Messaging & SMS Awards for “Most Innovative Use of SMS” and “Best Strategic Partnership”. Later awarded “Most Innovative IoT Solution” at World Communication Awards. OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Read More

Omnichannel Personalization: Striving to Increase Average Basket Size
December 6, 2016

  Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel Read More

4 tips for crafting a valuable SMS marketing campaign
October 31, 2016

By Dan Slavin It is a question that has bedeviled concert performers since the beginning—how do you get butts in seats for an event? Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves. Read More

How brands can make their SMS list exclusive
October 7, 2016

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all Read More

For Text Marketing, Personalization is the True Killer App
October 3, 2016

Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in Read More

CodeBroker Adds Automated Personalization to Omnichannel Mobile Marketing Platform
August 3, 2016

New Features Give Retailers the Power to Build Personalized Mobile Marketing Based on Coupon Interactions and Past Behaviors BELMONT, MA – August 3, 2016 – CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced the addition of powerful new personalization features to their mobile retail marketing platform. Read More

Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report
July 8, 2016

Last month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one of the ten smartest people in tech by Read More

Millennials Want More Texts and Why You Should Care
June 22, 2016

New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways to win their hearts and minds. A survey conducted by OpenMarket showed that when given the choice between Read More