Mobile needs to be treated as a marketing mix to appeal to all consumer preferences. If you’re not using all available channels, you may be marketing too narrowly. Today we have more platforms and data available than ever before to best help us choose and reach target consumers. Is it possible, though, to zoom in…
Read More
By Dan Slavin Choice is one of the foundations of consumerism. Give buyers a choice of colors, you can reach out to a wider audience. Give them a choice of sizes, prices or shipping methods and they are more likely to buy. A recent survey also indicates that giving consumers actual choices in how to…
Read More
By Dan Slavin We are at that time of year when retail sales can be compared to heading up the first hill of a roller coaster. There are preparations being made, forecasts being cast, and marketing plans being implemented to make the most of the sales season ahead. This portion of the ride can be…
Read More By Dan Slavin For retailers struggling with ever-decreasing coupon redemption rates, new research offers opportunity, inspiration, and direction. CodeBroker surveyed over 1,200 consumers on a wide range of topics related to traditional printed and mobile coupon use. Topics involved everything from how consumers want to acquire and redeem coupons to the types of coupons they…
Read More
By Dan Slavin CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other industries in a 2018 Millennial Loyalty report. These young consumers were asked about the top challenges they face in using the loyalty programs and how they would like to engage with them. They were also asked…
Read More By Dan Slavin Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. Let me say that again. A marketing tool that 90% of those targeted will read your message within three seconds. Are you ready for the next big reveal? Research indicates that eventually, 98%…
Read More
By Dan Slavin 10) Undervalued. SMS (text messaging) is a powerful and often overlooked marketing tool able to increase retailer’s foot traffic and enhance basket size, though it’s not limited to only retailers. 9) Dreamy stats. 90 percent of text messages are read within the first three seconds of being received, and a whopping 98 percent of…
Read More
Many consumers will browse through print ads, online ads and even social ads to find a good deal Author: Jen King Consumers are always on the lookout for a good deal. In fact, in a March 2018 survey from Valassis, in conjunction with The NPD Group, many mentioned looking for coupons during different stages of…
Read More
Nearly half of all US consumers prefer mobile coupons to printed paper ones, according to a recent survey by CodeBroker. The study claims that the rise in mobile couponing has resulted in higher coupon redemptions and changing purchasing trends. The study, which surveyed over 1,200 US consumers, found that when it came to coupons that…
Read More
By Dan Slavin Most Americans have a cell phone with them all the time, everywhere they go. In fact, 95% of Americans now own a mobile phone, and 77% own a smartphone, according to the Pew Research Center. Businesses can engage consumers, generate store traffic, and drive repeat purchases through mobile channels, and one of…
Read More
New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S consumers divided between 55% female…
Read More
New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
Read More