By Dan Slavin CodeBroker recently conducted an online survey to study how consumers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why consumers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in…
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Editor’s note: The following is a guest post from Dan Slavin, CEO and co-founder of CodeBroker. As mobile marketing continues to evolve, there’s a lot of focus on apps and social media — but text messaging is still a vital conduit to consumers. Texting works on any type of mobile phone; a good thing, considering…
Read More When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take advantage of your loyalty program. Your…
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Customer loyalty programs continue to be important for consumers and businesses. But successful programs must give people what they want: omnichannel interaction and a commitment to mobile. By Dan Slavin, CEO, CodeBroker Renowned American playwright David Mamet once wrote, “What I value most in my friends is loyalty.” Loyalty is indeed a precious commodity, and…
Read More By Dan Slavin In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. Here are the highlights: Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials. Mobile is a platform with several communication channels (SMS,…
Read More By Dan Slavin Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: 1. Engagement – How do we get our loyalty program members more engaged? 2. Millennials – What can we do to attract more millennials? 3. Contact Strategy – How can we employ the preferred contact strategy…
Read More Editor’s note: The following is a guest post from Dan Slavin, CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling…
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CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
Read More
Recently we conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They…
Read More
OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Messaging & SMS World Awards. OpenMarket and Philips were awarded “Most Innovative IoT Solution” at the 18th Annual World Communication Awards for Philips e-Alert, which uses OpenMarket’s mobile messaging technology.…
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Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel special…
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Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all…
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