Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in the…
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close up on a man uses his mobile phoneLast month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one…
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New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways to win their hearts and minds. A survey conducted by OpenMarket showed that when given the choice between…
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Admit it—if someone told you how a little known 74-year-old socialist from Vermont would run a tight race against a former senator of New York and secretary of state who has been on the national stage since 1992, you would have laughed in their face. But that is exactly what happened in the current battle…
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The biggest case of fraud in the history of discount coupons is finally coming to trial in Milwaukee. In a criminal case that has taken nine years to wrap up, more than a dozen people are alleged to have stolen $250 million over a period of 10 years by exploiting the paper coupon relationship between…
Read More While many remember Donald Trump’s Super Tuesday victory speech for Chris Christie’s vacant expression standing alongside the GOP frontrunner on stage, the big story for me was the sign on the podium. It contained the candidate’s name, as they all do, but with the notable addition of instructions for joining the campaign via promotional text…
Read More Photo credit: Jack in the Box Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items, the company dressed their mascot as George Washington to announce a “Declaration of Delicious” giveaway of one million of its new double stacked, $4.79 buttery…
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Brand awareness is about first getting consumers to recognize your brand name and logo when they see it, and once that is achieved, getting them to independently recall your brand at the moment they have a need for your product or services. If done right, mobile marketing programs provide an excellent channel to build brand…
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If you want to improve your SMS marketing programs, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS marketing programs are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping. In-Store Product Info via Promotional Text Messages Walmart has developed an SMS-based…
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Almost every major brand has experimented with SMS marketing solutions. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful SMS marketing programs, there is little doubt that SMS marketing can drive customer engagement and revenue. For retailers who are venturing…
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Marketers should add a mobile coupon marketing strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution that would limit their coupon liability exposure through the use of single-use mobile…
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