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4 tips for crafting a valuable SMS marketing campaign

By Dan Slavin It is a question that has bedeviled concert performers since the beginning—how do you get butts in seats for an event? Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves.…

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Automating the Resolution of Customer Conflicts to Boost Satisfaction

Customers are the lifeblood of organizations of any kind and any size. Certainly, organizations and their leaders know this, yet many often fail to ensure a positive experience. Worse, even more organizations fail to respond appropriately, and in a manner that will satisfy — or even delight — customers when there has been a service…

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Appeasement is the Name of the Game for Flipping Disgruntled Customers

We all have them. None of us wants them. But, if we manage them effectively, they can turn into our strongest brand advocates. Who are they? Disgruntled customers. Disgruntled customers are inevitable. As the saying goes: “you can please some of the people some of the time, but you can’t please all of the people…

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Yes You Can Compete Against Amazon Recent Studies Suggest Retail Strategies

When it comes to ecommerce, retailers — especially small retailers — have long felt that attempting to compete with Amazon is a losing proposition. Recent research from CodeBroker, however, reveals some opportunities for retailers to stand up against Amazon in meaningful ways. The study, Consumer Shopping Habits During the Covid Pandemic, is based on input from…

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Leveraging Your CRM to Send the Right Offers in the Right Way at the Right Time

Today’s retailers are benefiting from robust customer relationship management (CRM) systems to better understand their customers and to readily share news about new products and special offers. But they need to think strategically about how to leverage the information available to them to connect with consumers at the right time, in the right way, with…

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The 3 C’s of Nurturing Millennial Loyalty: Choice, Convenience, Communication

Millennials represent a notoriously fickle market, but CodeBroker shopper loyalty research proves that it doesn’t have to be this way. Retail marketers can effectively connect with, engage and nurture the millennial market—if they follow some core strategies that are foundational to moving millennials down the path to purchase. Here we take a look at the 3 C’s…

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Why Consumers Want Coupons (And What Kind They Value Most)

Amid ongoing reports of consumer fatigue with coupons and declining coupon redemption rates, there is a ray of hope for retailers—mobile coupons. While consumers have a wide range of preferences in terms of their mobile engagement, CodeBroker’s mobile consumer research, based on input from more than 1,500 consumers around the country, offers one takeaway that applies…

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10 Ways to Evaluate Text Message Marketing Tools

By Dan Slavin, CodeBroker With millions of promotion text messages read every day, text message marketing software is a powerful, and often under-utilized, marketing tool. Clearly it makes sense to employ text promotions, but the challenge for marketers is that text marketing software is often technical and complex to use, and with so many options…

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How to Better Connect with Consumers via Mobile Coupons

By Dan Slavin Cell and smartphone use is up markedly since 2011. In fact, Pew Research says smartphone use has more than doubled in the past seven years with 77% of Americans owning a smartphone. That number is even higher in attractive demographics like 18- to 29-year-olds (94%). Even smartphone use in the 50-64 age…

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Retail Shoppers Prefer Email Offers, But Text Is Gaining: Study

By Ray Schultz Email is still the leading retail message channel — but it may soon be overtaken by text, judging by Consumer Mobile Engagement, a study by CodeBroker. Email is favored by 41% of consumers for receiving sale, discount and coupon offers. Second, chosen by 38%, are text messages and app push messages are…

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Mobile Coupons | 6 Steps to Improve Redemption Rates

By Dan Slavin Digital coupons delivered via email and accessed through a mobile device typically have a redemption rate of 2 percent or less. By delivering digital coupons via text marketing promotion, marketers can increase redemption rates to 10 percent or more. Retailers and marketers alike are moving toward mobile coupons for some very good…

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