New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons BELMONT, MA – JUNE 12, 2018 – Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S…
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Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and service providers, it can be challenging to differentiate which one would be the best match for your business. SMS marketing is an important and powerful…
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By Dan Slavin As businesses look for ways to build closer relationships with customers, loyalty programs can be an effective strategy. But it’s important to find out what consumers really want. Consider that 65% of people engage with less than half of the loyalty programs to which they belong, and 41% engage with less than…
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Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers, but the industry is evolving and there are challenges ahead. While loyalty program membership has never been higher in the U.S. with 3.8 billion memberships, according to a 2017 Loyalty Census, more than half of them (54%) are…
Read More Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes. Mobile loyalty programs are attractive to consumers, but they become more enticing if the process attached to them is straightforward and, yes, simple. Loyalty360…
Read More By Dan Slavin Text messages can help you acquire and engage loyalty program members Getting people to join your loyalty program and keeping them engaged is a challenge, but with the rise of smartphones there are more options than ever before. We know that consumers are more willing to engage with loyalty programs if they…
Read More By Dan Slavin We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little wonder then that most retailers recognize the importance of a good loyalty program. Traditionally, there has been…
Read More Loyalty360 talked to Dan Slavin about SmartJoin and its potential impact. Can you talk about SmartJoin and what makes it a unique customer engagement tool for brands? Slavin: SmartJoin is CodeBroker’s innovative sign-up application that leverages SMS to sign up consumers to your text message marketing list, loyalty program, or email list. Used by leading…
Read More By Dan Slavin In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons: Use of ‘old school’ plastic cards – while consumers clearly prefer mobile Failure to exploit all available mobile channels for program access Lack of choice among customers on their preferred…
Read More By Dan Slavin It’s a tough landscape for loyalty marketers. Member engagement is declining, traditional contact strategies are proving less effective, and program performance is no longer meeting expectations. As loyalty marketers strive to tackle these issues, there are several positive steps that loyalty marketers can take to engage and retain customers and boost loyalty…
Read More By Dan Slavin You already know the importance of a strong loyalty program, but there are a few pieces that need clarity. Today, it seems that every retailer has some kind of loyalty program. But they aren’t all the same. While these programs can be a huge asset in acquiring new customers and boosting retention,…
Read More By Dan Slavin People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed. While paper coupons are in decline, online and mobile coupons are growing more and more popular by…
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