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CodeBroker Announces The Mobile Loyalty Experience Engine to Help Loyalty Marketers Grow Member Enrollment and Engagement

BELMONT, MA – MAY 23, 2017 – While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker, a developer of mobile marketing solutions, today announced the “CodeBroker Mobile Loyalty Experience Engine,” the first loyalty marketing solution that gives marketers an omnichannel approach to mobile loyalty program member acquisition and engagement.

“Market trends clearly show that loyalty program participation is decreasing, so we developed this solution to help loyalty marketers address the challenges of both loyalty program member acquisition and engagement,” said CodeBroker CEO Dan Slavin. “Consumers have their own preferred mobile communications channel, whether that’s via text, Facebook, mobile wallet, email, or a mobile app. So we developed a complementary solution that marketers can plug into existing loyalty platforms to give consumers on-demand access to their loyalty card, rewards, and points via their favorite mobile channel.”

The CodeBroker Mobile Loyalty Experience Engine addresses many of the consumer complaints regarding loyalty programs that were discovered in the CodeBroker 2017 Shopper Loyalty research. Although consumers prefer to access programs via smartphones, there are a range of different communications channels that mobile provides – and consumer preference is across the board, which is why loyalty marketers need an omnichannel mobile approach to both acquisition and engagement.

Omnichannel Access to Loyalty Programs

CodeBroker’s solution solves this problem by giving loyalty marketers the ability to invite each consumer to enroll in the loyalty program, and to access the program benefits via that consumer’s preferred channel – whether it’s a mobile app or text message, Facebook, mobile wallet, email or mobile app. Once the consumer has registered, they can access the program at any time, via their preferred mobile channel, without having to log in. Loyalty marketers can keep each member engaged by developing a contact strategy via the member’s preferred channel.

4 Key Features

SmartJoin Member Acquisition to capture new loyalty program members at scale, and convert existing members to mobile – via all popular mobile channels.

Engagement: Gives members omnichannel access to their rewards card, points balance, rewards certificates, rewards redemption and program details via SMS text, mobile app, mobile wallet, Facebook, and email.

Omnichannel Messaging that enables marketers to deploy channel-specific messaging for personalized member engagement.

Analytics: Real-time mobile loyalty engagement analytics for insights into member usage.

Compatible with Existing Loyalty Solutions

The cloud-based CodeBroker Mobile Loyalty Experience Engine fits seamlessly into loyalty marketers’ existing marketing solutions, with plug and play connection to existing loyalty, CRM, and analytics systems and requires no complex IT integrations.

Solution Benefits for Loyalty Marketers

The CodeBroker Mobile Loyalty Experience Engine delivers a range of benefits to loyalty marketing professionals:

• Empowers loyalty marketers to easily add a complete mobile experience to their loyalty programs.

• Increases member sign-ups and engagement by giving consumers an easy way to access loyalty programs via today’s most popular mobile communication channels.

• Ability to instantly modernize their physical card-based program with mobile, making it easy to convert current members to digital and add new members.

• Employ a more effective contact strategy by using members’ preferred communications channels, for more personalized, relevant, consistent loyalty program experience.

For more information visit www.codebroker.com.

About CodeBroker
CodeBroker powers sophisticated retail mobile experiences for the most recognizable brands in more than 24,000 locations across the North America. Retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a Mobile Loyalty Experience Engine, and text message marketing. CodeBroker’s Mobile Loyalty Experience Engine enables loyalty marketers to add robust mobile capabilities to their loyalty programs, for a true mobile loyalty strategy. Learn more at Codebroker.com or info@codebroker.com.

May 23, 2017
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New Research Reveals Shoppers Prefer Mobile Loyalty Programs

Research conducted by CodeBroker, a developer of mobile loyalty solutions for retailers, reveals potential game-changing results for retailers who want to maximize the return on their loyalty program investment. The CodeBroker 2017 Shopper Loyalty Survey is now available for download.

Based on a survey of 1,207 U.S. consumers across all age groups and income levels, the report’s main conclusion finds the vast majority of U.S. shoppers prefer mobile loyalty programs; they want the option of managing their loyalty programs on mobile phones, citing higher usage if they can avoid logging into a website or even downloading an app.

Shoppers want to access all aspects of loyalty including their cards, rewards, point balances, offers, and how to earn, from their phones.

Problems of Traditional Retail Loyalty Cards and Programs

CodeBroker research found the biggest consumer complaint with today’s loyalty programs is simply carrying the card itself; 43% say physical cards are the biggest obstacle to claiming rewards, while 17% cite that looking up a missing card is most annoying. In addition, 15% say linking a card online is the biggest hassle of loyalty programs.

CodeBroker discovered that 70% of shoppers surveyed said they belonged to between one and five non-grocery loyalty programs. In addition, 16% do not belong to a loyalty program of any kind. The report found other issues with loyalty programs:

• 24% use the rewards they earn
• 43% say rewards expire before they can be redeemed
• 38% say they never knew if they had rewards available
• 28% say they forget to bring paper rewards certificates to redeem
• 65% attempt to redeem a reward at POS and find it expired

Other areas of frustration came from 56% of shoppers who say they changed or abandoned a purchase when they realized their points had expired.

What Do Shoppers Want?

• 70% of shoppers say they would use a mobile version of their loyalty cards if they didn’t have to sign into a website or download an app.
• 71% say they would be more likely to use their loyalty cards if they could access these cards and rewards from their mobile phone.

Key Takeaways

Given the ubiquity of cellphones, consumers want to make their phones the hub of all transactions including the ability to exploit rewards, digital coupons, discounts and other shopping incentives. Converting loyalty programs to a digital, mobile platform will resolve many of these issues and improve the customer experience. Shoppers want easy access to their card, status, and rewards – they want to eliminate the clunky plastic cards from key fobs and wallets.

For additional survey results and information including consumers’ preferred delivery channels, download the full CodeBroker 2017 Shopper Loyalty Survey.

About CodeBroker

CodeBroker powers sophisticated retail mobile experiences for the most recognizable brands in more than 24,000 locations across the North America. Retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a Mobile Loyalty Experience Engine, and text message marketing. CodeBroker’s Mobile Loyalty Experience Engine enables loyalty marketers to add robust mobile capabilities to their loyalty programs, for a true mobile loyalty strategy. Learn more at Codebroker.com or contact CodeBroker at info@codebroker.com.

July 9, 2019
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Digital Loyalty Research: Digital Transformation of Loyalty Programs

Digital transformation – the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers.

Available today as a free download and authored by EKN, a leading retail advisory and research firm, “Digital Transformation: The Power of Physical to Digital Loyalty,” offers compelling evidence why retailers need to incorporate mobile and digital access to their current reward program strategies.

“Considering the astronomically high customer experience bar set by the likes of Amazon, Apple and Uber, retail loyalty programs need a serious overhaul,” writes the report’s lead author, Sahir Anand, principal analyst with EKN. “The next stage of evolution in retail loyalty – Omnichannel Loyalty – is the powerful confluence of the physical and digital loyalty worlds to address the challenges faced by consumers and retailers.”

According to EKN research, a vast majority (69%) of consumers are more likely to use a retailer’s loyalty program if they can access the card on their smartphone or other personal device. Also, as many as 70% of U.S. millennial consumers shop online at least once per month and 33% do it on their mobile devices, highlighting the importance of digitizing loyalty programs and coupons.

The report lays out the apparent limitations of using traditional card-based loyalty programs, citing these as being too complicated and not nearly user-friendly enough. In fact, more than 50% of all customer loyalty cards are inactive.

This eBook details the three pillars that will serve as a steady foundation for your new loyalty program:

  • Find out how to create a holistic customer experience
  • Connect the dots between customer growth and loyalty
  • Dig into valuable and actionable insights about your customer’s preferences and behavior.

Additionally, readers will gain insights into creating a successful strategy about integrating the physical and digital worlds. This fascinating report will help you to develop an omnichannel loyalty approach that will work for your business and your customers.

“There are many obvious reasons why retailers should be omnipresent with their customers — be it mobile, social or physical,” says Dan Slavin, CodeBroker CEO. “It’s time to leverage mobile technologies to give consumers easier access to loyalty programs, switching from today’s in-store-focused loyalty model to a digitally-inclusive omnichannel program that will drive higher aisle traffic and profitability.”

To discover how an omnichannel approach encompassing physical and digital loyalty programs can inspire greater brand engagement and boost customer retention, download your free copy of Digital Transformation: The Power of Physical to Digital Loyalty.

About CodeBroker
The nation’s top retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a branded digital “My Offers” coupon wallet, and text message marketing. With CodeBroker, you can build automated campaigns based on customer behavior, driving frequency and basket size with relevant, personalized offers. As the only platform with truly secure one-time-use mobile coupons that can be delivered via SMS, email, mobile app, branded coupon wallet, and social channels like Facebook, you have the freedom to create high-value offers to drive revenue. Thanks to patented technology, CodeBroker’s mobile solutions are secure, scalable, and easy to deploy, allowing retailers to quickly turn mobile marketing into top line results.

CodeBroker powers sophisticated retail mobile experiences in more than 24,000 locations across the U.S. and Canada. For over eight years, we have been at the forefront of mobile marketing with a platform built with direct guidance and input from retail’s most recognizable brands. Learn more at Codebroker.com or contact us at info@codebroker.com.

 

August 28, 2019
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Mobile Coupon Marketing Platform Adds Automated Personalization | News

Build Personalized Mobile Marketing Based on Consumer Interactions with Mobile Coupons and past Behaviors.

CodeBroker, developer of mobile marketing technologies for retailers, announced the addition of powerful new personalization features to their mobile coupon marketing platform. With these additions, retailers can deliver automated omnichannel mobile coupon marketing based on customer behaviors, reaching customers through promotion text messages, mobile apps, and delivery of single-use coupons.

“The concept of personalization – delivering relevant messages and offers to prospects – is one of the most important recent retail trends,” said Sahir Anand, Vice President of Research and Principal Analyst for EKN. “Retailers need a well-defined strategy to deliver personalized content and offers to their customers. CodeBroker’s new features offer retailers the opportunity to turn a marketing buzzword into a marketing reality.”

CodeBroker’s new personalization features allow retailers to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, interaction with mobile coupons, and previous purchases. Retailers will be able to deliver personalized offers, relevant reminders and marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores.

“Consumers want mobile coupons and offers  to be personalized, targeted, and relevant. This is more than just adding a customer’s name to a marketing message,” said Dan Slavin, CodeBroker cofounder and CEO. “Our new features help retailers build the kind of personalized mobile coupon marketing campaigns that customers expect. Our ability to automate campaigns combined with single-use coupons, helps retailers exceed expectations and set a benchmark for customer experience.

The CodeBroker mobile coupon marketing platform has three applications.

  • Sophisticated, omnichannel mobile coupons and single-use coupons
  • A custom-branded “My Offers” digital wallet
  • Text message marketing software with advanced list sigh-up

CodeBroker offers the only mobile coupon marketing platform able to provide secure single-use mobile offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered via SMS, mobile app, email, Apple Wallet, social channels like Facebook, and more.

About CodeBroker

The nation’s top retailers use CodeBroker’s omnichannel mobile coupon marketing platform to deliver personalized content via single-use mobile coupons, a branded “My Offers” digital wallet, and text message marketing software. With CodeBroker, you can build automated mobile coupon marketingcampaigns based on customer behavior, driving frequency and basket size with relevant, personalized offers. As the only platform with truly secure one-time-use mobile coupons that can be delivered via promotion text messages, email, mobile app, branded coupon wallet, and social channels like Facebook, you have the freedom to create high-value offers to drive revenue. Thanks to patented technology, CodeBroker’s mobile solutions are secure, scalable, and easy to deploy, allowing retailers to quickly turn mobile marketing into top line results.

CodeBroker powers sophisticated retail mobile experiences in more than 24,000 locations across the U.S. and Canada. For over eight years, we have been at the forefront of mobile marketing with a platform built with direct guidance and input from retail’s most recognizable brands. Learn more at Codebroker.com or contact us at info@codebroker.com.

June 27, 2019
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Mobile Coupon Redemption Rates Soar for Retailers

Mobile Coupon Marketing Programs Deliver for Retailers.

Belmont, MA, January 20, 2015 – CodeBroker, developer of a mobile coupon marketing platform for retailers, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry averages, some as high as 50 percent.

A recent customer study showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in significantly improved redemption rates and return on investment (ROI). The study also showed that multi-channel promotions are highly effective in increasing the redemption rates, while on-demand mobile coupons, in which consumers request a coupon, have the highest average rate.

The report findings are based on an in-depth analysis of hundreds of CodeBroker retail customer mobile coupon marketing programs and more than 7 years of experience working exclusively with retailers. The white paper based on the study details mobile coupon redemption rates by distribution channel, the results of a CodeBroker retail customer A/B comparison campaign, and a number of unprecedented key findings. The included case study highlights one CodeBroker customer that realized nearly $14 million in incremental revenue from a 12-week campaign, using CodeBroker’s unique coupon delivery and security model.

Sample Key Findings

  • On-demand mobile coupon redemption rates averaged between 30% and 50%.
  • Retailers who combined email with promotion text messages saw redemption rates of between 15% and 25%, substantially higher than email-only offers.
  • Smartphone app users are highly engaged and redeem mobile coupons at average redemption rates of 8-10 percent.
  • SMS subscribers are highly engaged and redeem mobile coupons at rates substantially above typical print and email rates – between 3% and 10%.

“These comprehensive redemption and ROI results are based on several years’ experience with a wide range of retail chains in terms of size and category, and include some of the top retailers in the country,” said Dan Slavin, CodeBroker founder and CEO. “Our retailers have found that mobile coupons deliver significant payback if they implement thoughtful mobile coupon strategies.”

June 22, 2016
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Mobile Coupon Marketing Platform Delivers Coupons to Mobile Apps

Coupon Center lets retailers drive direct channel revenue, improve conversion rate, reduce customer attrition, and grow monthly active user engagement

Belmont, MA, April 14, 2015 – CodeBroker, developer of mobile coupon marketing solutions for retailers, today released Coupon Center, empowering retailers to easily deliver coupons and other offers to their mobile apps to drive mobile app sales, increase new app downloads, and activate their current user base.

CodeBroker’s Coupon Center includes everything a retailer needs to quickly deploy a fully functional digital coupon wallet as part of a mobile app. It transforms the mobile app into a central location where customers can easily locate and redeem offers.

A recent study released by CodeBroker revealed that retailers see significantly higher redemption rates from in-app offers compared to other channels. It also showed customers will more regularly engage with the mobile app when coupons and offers are included. In addition, according to a study by Catalina, coupons top the list of desired features in a retail mobile app.

“While retailers invest tremendous resources in their mobile apps to make them the go-to place for loyal customers, many still do not deliver in-app coupons and offers,” said Dan Slavin, CodeBroker founder and CEO. “Making coupons and offers an integral part of the mobile app delivers significant benefits and enables retailers to better personalize the individual shopping experience.”

Coupon Center puts retailers in complete control of offers, from creation to expiration, and features CodeBroker’s one-time use technology that prevents offers from being redeemed more than once.

Some of the unique features CodeBroker’s Coupon Center delivers to retailers include:

  • Simplify the purchase process by automatically applying mobile coupon discounts to the online shopping cart.
  • Create a sense of urgency using automated reminders – alerting your customers who have not yet redeemed their offer when it is about to expire.
  • Support for mobile payment wallets, including Apple Passbook.
  • Boost redemptions by enabling customers to request on-demand mobile coupons directly from the mobile app.
  • Create, test and deploy offers within a matter of minutes with an easy-to-use UI.
  • Track who’s received, viewed and redeemed offers through comprehensive reporting.
  • Retailers maintain complete control over who has access to their coupons, through CodeBroker’s unique security model.

CodeBroker Coupon Center gives retailers the flexibility to pick and choose which services they want to integrate with their mobile app. Total elapsed time to integrate the capabilities is typically just a few days. CodeBroker’s Coupon Center supports all major mobile platforms — iOS, Android and Windows Mobile.

June 22, 2016
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Mobile Coupon Marketing Platform | New Patent Eliminates Coupon Fraud

CodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons.

Belmont, MA, September 1, 2015 – CodeBroker, developer of text message marketing solutions and mobile coupon marketing solutions, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon marketing platform in that it helps retailers minimize coupon fraud.

Specifically, Codebroker’s patented mobile coupon marketing platform enables retailers to deliver multiple copies of the same offer to a consumer via different delivery channels (e.g., SMS, Passbook, email, mobile web, etc.) that are associated with a consumer’s user profile. After one copy of the offer has been redeemed – presented during checkout either online or in person, the offer is marked as used in all of the channels.

CodeBroker retailers who have deployed this capability have seen coupon fraud minimized (by significantly reducing the opportunity for a consumer to use a mobile coupon more than once (either intentionally or by mistake). In a recent study, CodeBroker observed that one of their retailer customer’s estimated savings are tens of thousands of dollars per day by ensuring that a customer can redeem a coupon only once. CodeBroker is the only solutions provider able to support one-time-use mobile offers in simultaneous multiple channels.

“We are continually working to provide new mobile coupon marketing solutions for our retailers” said Dan Slavin, CodeBroker founder and CEO. “It’s important to us to be first-to-market so that our retailer customers have the most innovative platform to engage with their customers, the consumer.”

Other patents CodeBroker has received:

  • Using validity events to control the use of coupons containing barcodes in mobile devices that display the barcodes for reading by barcode readers (US PAT 8,430,300).
  • Techniques for providing an electronic representation of a card (US PAT 8,746,581).
  • Customizing barcode images for particular displays (US PAT 8,736,615).
June 22, 2016
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CodeBroker to Demo Mobile Coupons & Scanning at National Retail Federation Annual Event

Mobile coupons speed the checkout process and tracks redemption data.

BOSTON, MA – January 12, 2016 – CodeBroker, a developer of a secure mobile coupon marketing platform for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell at the upcoming National Retail Federation (NRF) annual conference January 17-20 at the Javits Convention Center, New York. CodeBroker will join Honeywell Sensing and Productivity Solutions at booth #1543 to demonstrate the ease of requesting and redeeming mobile coupons using its mobile coupon marketing platform.

CodeBroker has helped retailers of all sizes deliver 500 million mobile coupons and mobile offers.

Honeywell will showcase its popular 2D scanners used by retailers to capture product and customer data at the point-of-sale (POS). The scanner works with smartphones and other mobile devices to capture barcodes for redeeming mobile coupons, tracking redemption data, and managing inventory.

Used at 24,000 retail locations, CodeBroker allows retailers to setup and deliver mobile offer promotions in minutes, and provides a complete picture of their mobile campaigns, enabling them to track, manage, and access promotion data.

“Show attendees will have a hands-on opportunity to see how easy it is to request and redeem mobile offers. Our retailer customers have found that using mobile coupons lets them quickly capture important data as well as improve the consumer experience by speeding up the check-out process,” said Dan Slavin, CodeBroker founder and CEO. “Our mobile coupon marketing platform is used by retailers of all sizes to create mobile promotions that drive traffic to both online and physical stores, increasing trips and sales.”

CodeBroker offers the only mobile coupon marketing platform able to provide secure single-use mobile coupons and offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered over SMS, email, mobile web, Apple Wallet, Facebook, and other social media.

January 12, 2016
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CodeBroker Awarded Patent to Deliver Multi-channel Mobile Coupons

CodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons.

Belmont, MA, September 1, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon platform in that it helps retailers minimize coupon fraud.

Specifically, Codebroker’s patented mobile coupon software enables retailers to deliver multiple copies of the same offer to a consumer via different delivery channels (e.g., SMS, Passbook, email, mobile web, etc.) that are associated with a consumer’s user profile. After one copy of the offer has been redeemed – presented during checkout either online or in person, the offer is marked as used in all of the channels.

CodeBroker retailers who have deployed this capability have seen coupon fraud minimized (by significantly reducing the opportunity for a consumer to use a mobile coupon more than once (either intentionally or by mistake). In a recent study, CodeBroker observed that one of their retailer customer’s estimated savings are tens of thousands of dollars per day by ensuring that a customer can redeem a coupon only once. CodeBroker is the only solutions provider able to support one-time-use mobile offers in simultaneous multiple channels.

“We are continually working to provide new capabilities and solutions for our retailers” said Dan Slavin, CodeBroker founder and CEO. “It’s important to us to be first-to-market so that our retailer customers have the most innovative platform to engage with their customers, the consumer.”

Other patents CodeBroker has received:

  • Using validity events to control the use of coupons containing barcodes in mobile devices that display the barcodes for reading by barcode readers (US PAT 8,430,300).
  • Techniques for providing an electronic representation of a card (US PAT 8,746,581).
  • Customizing barcode images for particular displays (US PAT 8,736,615).
September 1, 2015
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CodeBroker’s Coupon Center Makes it Easy for Retailers to Deliver Coupons to their Mobile Apps

Coupon Center lets retailers drive direct channel revenue, improve conversion rate, reduce customer attrition, and grow monthly active user engagement

Belmont, MA, April 14, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today released Coupon Center, empowering retailers to easily deliver coupons and other offers to their mobile apps to drive mobile app sales, increase new app downloads, and activate their current user base.

CodeBroker’s Coupon Center includes everything a retailer needs to quickly deploy a fully functional digital coupon wallet as part of a mobile app. It transforms the mobile app into a central location where customers can easily locate and redeem offers.

A recent study released by CodeBroker revealed that retailers see significantly higher redemption rates from in-app offers compared to other channels. It also showed customers will more regularly engage with the mobile app when coupons and offers are included. In addition, according to a study by Catalina, coupons top the list of desired features in a retail mobile app.

“While retailers invest tremendous resources in their mobile apps to make them the go-to place for loyal customers, many still do not deliver in-app coupons and offers,” said Dan Slavin, CodeBroker founder and CEO. “Making coupons and offers an integral part of the mobile app delivers significant benefits and enables retailers to better personalize the individual shopping experience.”

Coupon Center puts retailers in complete control of offers, from creation to expiration, and features CodeBroker’s one-time use technology that prevents offers from being redeemed more than once.

Some of the unique features CodeBroker’s Coupon Center delivers to retailers include:

  • Simplify the purchase process by automatically applying mobile coupon discounts to the online shopping cart.
  • Create a sense of urgency using automated reminders – alerting your customers who have not yet redeemed their offer when it is about to expire.
  • Support for mobile payment wallets, including Apple Passbook.
  • Boost redemptions by enabling customers to request on-demand mobile coupons directly from the mobile app.
  • Create, test and deploy offers within a matter of minutes with an easy-to-use UI.
  • Track who’s received, viewed and redeemed offers through comprehensive reporting.
  • Retailers maintain complete control over who has access to their coupons, through CodeBroker’s unique security model.

CodeBroker Coupon Center gives retailers the flexibility to pick and choose which services they want to integrate with their mobile app. Total elapsed time to integrate the capabilities is typically just a few days. CodeBroker’s Coupon Center supports all major mobile platforms — iOS, Android and Windows Mobile.

April 14, 2015
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Mobile Coupon Redemption Rates Soar for Retailers

Significant incremental revenue and increased customer loyalty realized by retailers using mobile coupons.

CodeBroker, developer of the award-winning mobile coupon marketing platform, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry averages, some as high as 50 percent.

A recent customer study showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in significantly improved redemption rates and return on investment (ROI). The study also showed that multi-channel promotions are highly effective in increasing the redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate.

The report findings are based on an in-depth analysis of hundreds of CodeBroker retail customer mobile coupon promotions and more than 7 years of experience working exclusively with retailers. The white paper based on the study details mobile coupon redemption rates by distribution channel, the results of a CodeBroker retail customer A/B comparison campaign, and a number of unprecedented key findings. The included case study highlights one CodeBroker customer that realized nearly $14 million in incremental revenue from a 12-week campaign, using CodeBroker’s unique coupon delivery and security model.

Sample Key Findings

  • On-demand offer redemption rates averaged between 30% and 50%.
  • Retailers who combined email with promotion text messages saw redemption rates of between 15% and 25%, substantially higher than email-only offers.
  • Smartphone app users are highly engaged and redeem coupons at average redemption rates of 8-10 percent.
  • SMS subscribers are highly engaged and redeem coupons at rates substantially above typical print and email rates – between 3% and 10%.

“These comprehensive redemption and ROI results are based on several years’ experience with a wide range of retail chains in terms of size and category, and include some of the top retailers in the country,” said Dan Slavin, CodeBroker founder and CEO. “Our retailers have found that mobile coupons deliver significant payback if they implement thoughtful mobile coupon strategies.”

July 25, 2019
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Mobile Coupons: CodeBroker Wins Juniper Research Award

Belmont, MA, August 5, 2014 – CodeBroker, developer of the award-winning Mobile Coupon Marketing Platform, has been selected by Juniper Research as winner of the firm’s 2014 Future Mobile Award in the mobile coupon category. The award recognizes the significant contributions CodeBroker has made in the mobile coupon sector as well as the considerable future market impact it is poised to make.

Some of the country’s best-known and popular retailers use CodeBroker’s shopper marketing solutions that make savings easy and help convert consumers into loyal customers. CodeBroker’s customers have delivered more than 200 million secure, scannable coupons based on the company’s mobile platform.

“Winning this award from Juniper Research is significant, given its position as an influential research firm in the mobile space,” said Dan Slavin, CodeBroker CEO and founder. “CodeBroker has claimed a number of industry firsts, including rolling out one-time-use mobile coupons, implementation of one-time-use mobile barcode coupons in smartphone applications, and delivering omnichannel mobile barcode coupons. We will continue to innovate to meet the shopper marketing needs of our growing customer base.”

Using the CodeBroker mobile marketing solution, retailers deliver personalized information, offers, and rewards creating a rich and unique customer experience. As the leader in delivering secure one-time-use mobile coupons, CodeBroker provides a unique security model that minimizes liability risk associated with delivering high-value mobile coupons. Consumers receive only one offer regardless of the number of channels (SMS, mobile web, a retailer’s app, email, social, Passbook, and even an online shopping cart) they use to receive the mobile coupon. Once the offer is redeemed, it expires in all channels.

CodeBroker’s retail customers routinely realize 30-50% redemption for on-demand mobile coupons and up to 10% redemption on offers sent to marketing lists – far exceeding the 1-2% for paper coupons. In addition to delivering mobile coupons, retailers create and deliver all types of engaging campaigns with no system integration required.

Selected by a panel of expert judges, the Future Mobile Awards are based on a number of criteria, including product features and user benefits, innovation, commercial partnerships, commercial launches, certification and compliance, and potential future business development.

For more information on The Future Mobile Awards, visit: Juniper Research.

August 5, 2014
Read More

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