Category Archives: Press Releases

CodeBroker Unveils Power of Digital Loyalty with New eBook Authored by Expert Analysts from EKN Research

by Dan Slavin

How digital transformation can drive profitability via omnichannel loyalty

BELMONT, MA – January 11, 2017 –  Digital transformation – the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker (www.codebroker.com), a developer of mobile marketing technologies for retailers.

Available today as a free download and authored by EKN, a leading retail advisory and research firm, “Digital Transformation: The Power of Physical to Digital Loyalty,” offers compelling evidence why retailers need to incorporate mobile and digital access to their current reward program strategies.

“Considering the astronomically high customer experience bar set by the likes of Amazon, Apple and Uber, retail loyalty programs need a serious overhaul,” writes the report’s lead author, Sahir Anand, principal analyst with EKN. “The next stage of evolution in retail loyalty – Omnichannel Loyalty – is the powerful confluence of the physical and digital loyalty worlds to address the challenges faced by consumers and retailers.”

According to EKN research, a vast majority (69%) of consumers are more likely to use a retailer’s loyalty program if they can access the card on their smartphone or other personal device. Also, as many as 70% of U.S. millennial consumers shop online at least once per month and 33% do it on their mobile devices, highlighting the importance of digitizing loyalty programs and coupons.

The report lays out the apparent limitations of using traditional card-based loyalty programs, citing these as being too complicated and not nearly user-friendly enough. In fact, more than 50% of all customer loyalty cards are inactive.

This eBook details the three pillars that will serve as a steady foundation for your new loyalty program:

  • Find out how to create a holistic customer experience
  • Connect the dots between customer growth and loyalty
  • Dig into valuable and actionable insights about your customer’s preferences and behavior.

Additionally, readers will gain insights into creating a successful strategy about integrating the physical and digital worlds. This fascinating report will help you to develop an omnichannel loyalty approach that will work for your business and your customers.

“There are many obvious reasons why retailers should be omnipresent with their customers — be it mobile, social or physical,” says Dan Slavin, CodeBroker CEO. “It’s time to leverage mobile technologies to give consumers easier access to loyalty programs, switching from today’s in-store-focused loyalty model to a digitally-inclusive omnichannel program that will drive higher aisle traffic and profitability.”

To discover how an omnichannel approach encompassing physical and digital loyalty programs can inspire greater brand engagement and boost customer retention, download your free copy of “Digital Transformation: The Power of Physical to Digital Loyalty,” at  http://codebroker.com/digitalloyaltytransformation/.

About CodeBroker
The nation’s top retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a branded digital “My Offers” coupon wallet, and text message marketing. With CodeBroker, you can build automated campaigns based on customer behavior, driving frequency and basket size with relevant, personalized offers. As the only platform with truly secure one-time-use mobile coupons that can be delivered via SMS, email, mobile app, branded coupon wallet, and social channels like Facebook, you have the freedom to create high-value offers to drive revenue. Thanks to patented technology, CodeBroker’s mobile solutions are secure, scalable, and easy to deploy, allowing retailers to quickly turn mobile marketing into top line results.

CodeBroker powers sophisticated retail mobile experiences in more than 24,000 locations across the U.S. and Canada. For over eight years, we have been at the forefront of mobile marketing with a platform built with direct guidance and input from retail’s most recognizable brands. Learn more at Codebroker.com or contact us at info@codebroker.com.

 

CodeBroker Adds Automated Personalization to Omnichannel Mobile Marketing Platform

by Dan Slavin

New Features Give Retailers the Power to Build Personalized Mobile Marketing Based on Coupon Interactions and Past Behaviors

BELMONT, MA – August 3, 2016 – CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced the addition of powerful new personalization features to their mobile retail marketing platform. With these additions, retailers can deliver automated omnichannel marketing based on customer behaviors, reaching customers through SMS, mobile apps, and delivery of one-time-use mobile coupons.

“The concept of personalization – delivering relevant messages and offers to prospects – is one of the most important recent retail trends,” said Sahir Anand, Vice President of Research and Principal Analyst for EKN. “Retailers need a well-defined strategy to deliver personalized content and offers to their customers. CodeBroker’s new features offer retailers the opportunity to turn a marketing buzzword into a marketing reality.”

CodeBroker’s new personalization features allow retailers to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, mobile coupon interaction, and previous purchases. Retailers will be able to deliver personalized offers, relevant reminders and marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores.

“Consumers want marketing to be personalized, targeted, and relevant. This is more than just adding a customer’s name to a marketing message,” said Dan Slavin, CodeBroker cofounder and CEO. “Our new features help retailers build the kind of personalized marketing campaigns that customers expect. Our ability to automate campaigns combined with one-time-use coupons, helps retailers exceed expectations and set a benchmark for customer experience.

The CodeBroker platform has three primary components.

  • Sophisticated, omnichannel mobile coupons
  • A custom-branded “My Offers” digital coupon wallet
  • Text message marketing with SmartJoin for list growth and loyalty program sign up

CodeBroker offers the only coupon platform able to provide secure one-time-use mobile offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered via SMS, mobile app, email, Apple Wallet, social channels like Facebook, and more.

About CodeBroker

The nation’s top retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a branded digital “My Offers” coupon wallet, and text message marketing. With CodeBroker, you can build automated campaigns based on customer behavior, driving frequency and basket size with relevant, personalized offers. As the only platform with truly secure one-time-use mobile coupons that can be delivered via SMS, email, mobile app, branded coupon wallet, and social channels like Facebook, you have the freedom to create high-value offers to drive revenue. Thanks to patented technology, CodeBroker’s mobile solutions are secure, scalable, and easy to deploy, allowing retailers to quickly turn mobile marketing into top line results.

CodeBroker powers sophisticated retail mobile experiences in more than 24,000 locations across the U.S. and Canada. For over eight years, we have been at the forefront of mobile marketing with a platform built with direct guidance and input from retail’s most recognizable brands. Learn more at Codebroker.com or contact us at info@codebroker.com.

CodeBroker to Demo Mobile Coupons & Scanning at National Retail Federation Annual Event

by Victor Flueras

Designed to improve customer experience and retention, the use of Honeywell scanners and mobile coupons speeds the checkout process and tracks redemption data.

BOSTON, MA – January 12, 2016 – CodeBroker, a developer of secure mobile coupon technology for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell at the upcoming National Retail Federation (NRF) annual conference January 17-20 at the Javits Convention Center, New York. CodeBroker will join Honeywell Sensing and Productivity Solutions at booth #1543 to demonstrate the ease of requesting and redeeming mobile coupons.

CodeBroker has helped retailers of all sizes deliver 500 million consumer coupons via its mobile delivery and management platform.

Honeywell will showcase its popular 2D scanners used by retailers to capture product and customer data at the point-of-sale (POS). The scanner works with smartphones and other mobile devices to capture barcodes for redeeming consumer coupons, tracking redemption data, and managing inventory.

Used at 24,000 retail locations, CodeBroker allows retailers to setup and deliver promotions to mobile devices in minutes, and provides a complete picture of their campaigns, enabling them to track, manage, and access promotion data.

“Show attendees will have a hands-on opportunity to see how easy it is to request and redeem mobile offers. Our retailer customers have found that using mobile barcodes lets them quickly capture important data as well as improve the consumer experience by speeding up the check-out process,” said Dan Slavin, CodeBroker founder and CEO. “Our mobile engagement platform is used by retailers of all sizes to create mobile promotions that drive traffic to both online and physical stores, increasing trips and sales.”

CodeBroker offers the only coupon platform able to provide secure one-time-use mobile offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered over SMS, email, mobile web, Apple Wallet, Facebook, and other social media.

CodeBroker Awarded Patent to Deliver Multi-channel Mobile Coupons

by Victor Flueras

CodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons.

Belmont, MA, September 1, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon platform in that it helps retailers minimize coupon fraud.

Specifically, Codebroker’s patented mobile coupon software enables retailers to deliver multiple copies of the same offer to a consumer via different delivery channels (e.g., SMS, Passbook, email, mobile web, etc.) that are associated with a consumer’s user profile. After one copy of the offer has been redeemed – presented during checkout either online or in person, the offer is marked as used in all of the channels.

CodeBroker retailers who have deployed this capability have seen coupon fraud minimized (by significantly reducing the opportunity for a consumer to use a mobile coupon more than once (either intentionally or by mistake). In a recent study, CodeBroker observed that one of their retailer customer’s estimated savings are tens of thousands of dollars per day by ensuring that a customer can redeem a coupon only once. CodeBroker is the only solutions provider able to support one-time-use mobile offers in simultaneous multiple channels.

“We are continually working to provide new capabilities and solutions for our retailers” said Dan Slavin, CodeBroker founder and CEO. “It’s important to us to be first-to-market so that our retailer customers have the most innovative platform to engage with their customers, the consumer.”

Other patents CodeBroker has received:

  • Using validity events to control the use of coupons containing barcodes in mobile devices that display the barcodes for reading by barcode readers (US PAT 8,430,300).
  • Techniques for providing an electronic representation of a card (US PAT 8,746,581).
  • Customizing barcode images for particular displays (US PAT 8,736,615).

CodeBroker’s Coupon Center Makes it Easy for Retailers to Deliver Coupons to their Mobile Apps

by Victor Flueras

Coupon Center lets retailers drive direct channel revenue, improve conversion rate, reduce customer attrition, and grow monthly active user engagement

Belmont, MA, April 14, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today released Coupon Center, empowering retailers to easily deliver coupons and other offers to their mobile apps to drive mobile app sales, increase new app downloads, and activate their current user base.

CodeBroker’s Coupon Center includes everything a retailer needs to quickly deploy a fully functional digital coupon wallet as part of a mobile app. It transforms the mobile app into a central location where customers can easily locate and redeem offers.

A recent study released by CodeBroker revealed that retailers see significantly higher redemption rates from in-app offers compared to other channels. It also showed customers will more regularly engage with the mobile app when coupons and offers are included. In addition, according to a study by Catalina, coupons top the list of desired features in a retail mobile app.

“While retailers invest tremendous resources in their mobile apps to make them the go-to place for loyal customers, many still do not deliver in-app coupons and offers,” said Dan Slavin, CodeBroker founder and CEO. “Making coupons and offers an integral part of the mobile app delivers significant benefits and enables retailers to better personalize the individual shopping experience.”

Coupon Center puts retailers in complete control of offers, from creation to expiration, and features CodeBroker’s one-time use technology that prevents offers from being redeemed more than once.

Some of the unique features CodeBroker’s Coupon Center delivers to retailers include:

  • Simplify the purchase process by automatically applying mobile coupon discounts to the online shopping cart.
  • Create a sense of urgency using automated reminders – alerting your customers who have not yet redeemed their offer when it is about to expire.
  • Support for mobile payment wallets, including Apple Passbook.
  • Boost redemptions by enabling customers to request on-demand mobile coupons directly from the mobile app.
  • Create, test and deploy offers within a matter of minutes with an easy-to-use UI.
  • Track who’s received, viewed and redeemed offers through comprehensive reporting.
  • Retailers maintain complete control over who has access to their coupons, through CodeBroker’s unique security model.

CodeBroker Coupon Center gives retailers the flexibility to pick and choose which services they want to integrate with their mobile app. Total elapsed time to integrate the capabilities is typically just a few days. CodeBroker’s Coupon Center supports all major mobile platforms — iOS, Android and Windows Mobile.