Retailers turn to SMS marketing software and mobile coupon marketing platforms to drive mobile engagement
Written by: Sue LeClaire
As you’re reviewing the company’s mobile roadmap this summer prioritizing 2015 initiatives, keep in mind that 92% of US smartphone owners use SMS (Acision). If that fact isn’t enough to compel you to move SMS marketing software and a mobile coupon platform to the front of the line, perhaps the following 2014 mobile facts will.
SMS Marketing Software
- 90% of customers who open promotion text messages do so within 1 minute. (CodeBroker)
- As high as 85% of consumers click-thru from promotion text messages. (CodeBroker)
- Less than 1% of consumers opt-out of retailers SMS marketing list per month. (CodeBroker)
- 32% of mobile users check text messages first thing in the morning. (McCann Truth Central)
- US mobile local SMS advertising revenues will reach $2162M in 2017. (BIA/Kelsey)
Mobile Coupon Platform & SMS Coupon Software
- Retailers realize up to 50% redemption rates for mobile coupons and SMS coupons that consumers text-in to receive. (CodeBroker)
- Retailers realize up to 10% redemption rates for mobile coupons sent to customers via promotion text messages. (CodeBroker)
- 90% of mobile coupons redeemed are done so within the first 3 days after a consumer has received it. (CodeBroker)
- Approximately 50% of consumers in the U.S. make direct purchases after receiving an SMS branded text/QR code/discount coupon.(MotoMessage)
- Mobile coupons delivered via text message marketing software have redemption rates 10 times higher than those of printed coupons. (Go Mobile)
- 47% of mobile consumers want retailers to send mobile coupons to their devices when they are in or near the store. (Loyalty360)
- 49% of US smartphone owners have used mobile coupons on their devices. (Neilsen)
Shopping
- 84% of shoppers used some type of digital device for shopping-related activities before or during their most recent store trip. (Deloitte)
- Americans who use mobile devices while shopping in-store convert at a 40% higher rate. (Deloitte)
- 54% of US back-to-school shoppers in summer 2013 cited digital coupons as the leading factor influencing them to shop at a particular store. (Shop.org)
- Mobile channels influenced $593B in US in-store retail sales in 2013. (Deloitte)
- Mobile channels influenced 19% of US in-store retail sales in 2013, up from 5% in 2012. (Deloitte)
Mobile Engagement and Millennials
- 72% of Millennials have a smartphone, more than any other age group. (eMarketer)
- 53% of Millennials would rather give up their sense of smell than their technology. (MediaBistro)
- 58% of mobile shoppers are Millennials; 41% of whom have made a purchase via their smartphone. (Infographic)
- 39% of US Millennials believe brands that do not conduct mobile marketing programs and focus on mobile engagement are less desirable and outdated. (Adroit Digital)
- At least 30% of Millennials who claimed they would not provide private information said they would do so after receiving an incentive offer, such as a mobile coupon. (Mintel)