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SMS Marketing | Text Promotions: Best Practices
December 10, 2019

Written by: Sue LeClaire

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

Standard practice is to send promotional text message to all customers who have subscribed to an SMS list. The message invariably looks similar to the following.

one-time-use mobile coupon


  • Effectiveness measured in redemptions between 3-8%.


  • Offer code appears as a mobile device number.
  • Same promotion text message is sent to everyone on the SMS marketing list.
  • Not a compelling customer experience.
  • Inability to track offer engagement.

As opposed to the SMS best practice of announcing great savings in a text message and include a link the consumer clicks on to view the offer in a mobile web browser. The customer experience will mirror the following.

one-time-use mobile coupon


  • Create a sense of mystery encouraging the customer to click on the link to view the mobile offer. Click-thru rates can be as high as 50%.
  • Customer can save the offer in a centralized location such as Apple Wallet making it easy to locate during checkout.
  • Scanning a mobile coupon significantly reduces checkout time.
  • Increase redemption rates for both in-store and online to 5-13%.
  • Improve behavioral tracking. Understand who has viewed the offer, who has clicked-thru to the eComm site, who has redeemed the offer including when and in which store, etc.)
  • Great customer experience for both in-store and online.
  • The ability to use analytics to improve offer segmentation and re-targeting.

Stay tuned for more SMS marketing best practices or, you can click on mobile coupon software to learn how mobile offers help retailers improve their bottom line.

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Promotion Text Messages and Milliennials
December 2, 2014


Text Message Marketing Software Helps Retailers Drive Mobile Engagement with Millennials

Written by: Sue LeClaire

Bottom line, old school B2C marketing is not cutting it with Millennials. First rule of engagement: stop sending email blasts. They check email but nowhere near the same frequency as Instagram, Snapchat and SMS. In fact, email is the last place they’ll look for meaningful content.
According to a recent report by SDL, Millennials check their smartphones 45 times a day. Greater than two-thirds search for discounts via social media platforms including Facebook and Twitter. Key points from the study for retailers:

Same Experience, Different Channels.

67% of research respondents said they use more than 2 devices per day (some up to 4 devices), a smartphone being the prominent device. With that said, 64% said they expect the same experience across all channels. Our retail customers have realized redemption rates as high as 26% when promotions are delivered in multiple channels.


Millennials know you’re collecting data about them. And they expect you to use that data wisely. In fact, they will knowingly give you more information in exchange for a great offer. According to a report by Infosys, 67% of shoppers prefer personalized coupons to all other forms of personalization.

Offers, Offers and More Offers.

The #1 reason Millennials connect with retailers is to actively seek out deals. However, they want a deal that is unique to them. CodeBroker customers typically experience redemption rates between 3-10% and as high as 13% when delivering SMS coupons via promotional text messages.


Create a sense of urgency with your most engaged customers. 53% of Millennials are more likely to buy from retailers that they have done business with previously. Our retail customers have seen redemption rates increase 300-500% with limited time offers or through the use of reminder messages.

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The In-store Customer Experience: The Good, the Bad and the Embarrassing
October 31, 2014

Creating a Memorable In-store Customer Experience

Written by: Sue LeClaire

Saturday afternoons have become a blur of starts and stops at different retail stores. By the time I arrive home, the only evidence of how I spent the last several hours are the bags of “stuff” my kids haul out of the trunk of the car and into the kitchen to be sorted and stored. The sad truth about running errands is that nothing stands out except for the trip to the coffee shop for a mid-shopping pick-me-up. Even buying a cup of coffee has become mundane.


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