Mobile Coupon Marketing Archives - Codebroker

Mobile Coupon Marketing

Blog
    • Category

Personalization and Single-Use Coupons Can Boost Engagement + Bottom Line

Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history.

Recent CodeBroker research on coupon and offer personalization supports this practice. Consumers value strong relationships with retailers they've done business with. The ability to stay in front of customers after they've made a purchase is critical to effective customer retention. Follow-up offers that are aligned with their needs, interests and purchase history can spark both action and loyalty.

Customers are engaged with a wide range of retailers and make ongoing decisions about where to spend their money. While price is certainly a factor in encouraging sales, it's not the only factor.

Customers also value experiences with retailers that are unique, personalized and provide higher value than what they might receive elsewhere. Marketers need to consider how they can effectively position themselves as high-value providers that are tuned in to customer needs across all channels.

For example, you won't have a positive impact with customers if you send a promotional text message with a mobile coupon for a product the customer has recently purchased, offer a "we miss you" promotion to a customer that just made a purchase the day before, or send mobile coupons for a pet care product to consumers who don’t have pets.

Technology matters

Technology is a big driver and a critical aid for harried marketers. Offers must be deployed in relevant ways, their efficiency and impact for the retailer will be diminished. For instance, according to the research, high-value coupons are nearly 100% effective for reactivating lapsed customers, but retailers must exercise caution in terms of security for their couponing efforts or the bottom line can suffer. For example, if mobile coupons can be used multiple times or can be shared by recipients with non-customers, the impacts can be dramatic. This is where single-use coupon security comes in.

Single-use coupons and offers are being employed by numerous retailers today to ensure that high-value coupons do not get used more than once, or go viral. What makes the single-use model work is that it ensures the following:

  • Consumers can only obtain offers that are meant for them.
  • Consumers can obtain an offer only once, even if they try to access the offer multiple times over different channels.
  • Offers can be redeemed only one time, even if customers try to redeem the offer on a different channel.

That's the power that the right technology, used the right way, can bring to retailers seeking to balance the need for customer engagement and loyalty and a healthy bottom line.

Single-use coupons and mobile offers, fueled by the right personalization technology, will help you personalize your offers in a risk-free way while adding accuracy to your metrics and allowing for improved A/B testing and attribution.

Read More
Mobile Coupon Marketing: 5 Proven Strategies

Nearly half of all consumers prefer mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more businesses are employing mobile coupon marketing programs into their marketing mix.

Mobile coupons not only give more consumers what they want, but they also present marketers with new and improved possibilities for driving store traffic and purchases.

Here are five mobile coupon marketing strategies we’re implementing with several of our clients – larger national retailers – to help them drive store visits and incremental sales.

Utilize a Digital Coupon Wallet as a Personalized Offer Center

Many of our clients have implemented our MyOffers digital coupon wallet to retain customer mindshare and drive ongoing purchases. A digital coupon wallet can serve as a personalized offer center for each customer. Retailers deliver and update mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s digital coupon wallet. Customers have one convenient place to track and organize coupons and rewards from their mobile device or desktop.

A digital coupon wallet serves as shared real estate between the retailer and the customer, to help retailers to stay top of mind with each customer and drive more business. Rather than a shopper searching the Internet for deals, she won’t have to because the deal will be sitting right in her digital coupon wallet.

Employ Single-Use Coupons to Enhance Personalization

Research shows that digital coupons and discount codes often get used by consumers more than once or get shared online, which can cause several problems for personalization efforts, such as:

  • Attributing redemptions accurately
  • Conducting valid a/b tests
  • Maintaining the integrity of a personalization effort for a particular customer

And, most of all, retailers know that it often takes higher-value discounts to get customers to take action, but it’s risky to offer higher-value discounts if a customer will try to use them more than once, or share those discounts online.

CodeBroker’s customers are addressing these challenges by employing single-use coupons and discount codes, enabling them to deliver the higher-value offers that work – without the risk. Single-use coupons use a security model that ensures that:

  • The customer always receives the same barcode regardless of the number of times, or channels, in which she requests the coupon.
  • Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels.
  • It is impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

Offer In-store, on-demand mobile coupons to incentivize shoppers

According to research, consumers respond to in-store ads for on-demand mobile coupons at higher rates than other types of coupon ads, such as online ads. (Source: Mobile Coupon Research Results.) Retailers offer instant mobile coupons via store signage, directing shoppers to send a text to a short-code to receive the SMS coupon. Our retail customers are realizing redemption rates between 30%-50% for on-demand mobile coupons.

Offer mobile coupons via promotion text messages

Retailers are having a great deal of success driving store traffic and short-term revenue by offering mobile coupons to their SMS marketing lists. Retailers have found that mobile coupons delivered via text message help to create urgency and drive near-term revenue.

As we learned from the research, consumers plan to redeem coupons they receive via text within a few days, which makes text message coupon delivery an effective way for marketers to rapidly move the needle. An interesting stat from the mobile coupon research report shows that 85% of consumers will redeem a mobile coupon received via SMS within one week; 25% say they will redeem the coupons within three days.

Grow SMS Subscriber lists with mobile coupon offers

Retailers are having great success getting consumers to sign up for their text message marketing lists by offering mobile coupons as sign-up incentives. Our customers have found that mobile coupon incentives are effective, not only for growing SMS subscriber lists, but also for driving customers to visit a store and make a purchase.

CodeBroker’s customers using our SmartJoin SMS list sign-up software are realizing up to a 50% increase in list sign-ups, as well as greater than 50% redemption rates on the mobile coupons they receive in return for signing up.

So there you have it – five proven mobile coupon marketing strategies that some of the top retailers are employing today to drive store traffic, incremental purchases, and build ongoing loyalty. To learn more, I invite you to check out our mobile coupon platform page.

Read More
MyOffers Digital Coupon Wallet Helps Retailers Drive Ongoing Engagement

As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if they can get the same or similar product at a discount with a different retailer, their loyalty very often lies with the discount rather than with a particular store. (Here’s a research report with stats that show the power of coupons.)

Many retailers are addressing this dynamic with a MyOffers digital coupon wallet.

A digital coupon wallet is much more than traditional coupon software that lets retailers generate and deliver mobile coupons or digital coupons. A MyOffers Digital Coupon Wallet serves as “shared real-estate” between the brand and the customer – a place where retailers can send each customer personalized mobile coupons and offers, to retain mindshare and drive ongoing engagement.

With a MyOffers digital coupon wallet, retailers deliver mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s wallet. Customers can access the digital coupon wallet from a range of digital channels, including text message, mobile app, email, website, Apple Wallet and Google Pay. Think of it as a digital marketing center for each customer. And the customer never has to log in, giving customers instant access to all of their offers in one convenient place.

This shared real estate helps retailers to stay top of mind with each customer. Rather than a shopper looking for deals, they won’t have to because the deal will be sitting right in their digital coupon wallet.

Machine Learning Delivers Engagement Intelligence

Another benefit of a digital coupon wallet is that it monitors all engagement activity and behaviorthat the customer has with an offer, and uses machine learning to make automated optimization recommendations on the type of offer/message to deliver next, and the best time to deliver it. This helps retailers drive more redemptions, traffic, and revenue.

Here’s a link where you can learn more about the MyOffers digital coupon wallet.

Read More
Coupon Software Opens New Use-Cases for Marketers

Coupon software and smartphones have opened a new world of marketing applications that weren’t possible with traditional paper coupons. Businesses are using coupon software for use cases that go beyond delivering merely a discount. Here are five innovative coupon use cases made possible through coupon software.

1. Personalization

Coupon software is helping marketers enhance their personalization program by delivering single-use coupons and offer codes, enabling marketers to deliver the high-discount offers that work – without the risk of coupons being used more than once or being shared. Coupon software that generates single-use coupons also helps marketers to attribute redemptions accurately, and conduct valid a/b tests, further enhancing personalization.

2. Mobile Loyalty Programs

Mobile loyalty programs have arrived, with more and more consumers preferring to participate in mobile loyalty programs over traditional loyalty programs. Companies are now using coupon software to deliver loyalty cards, rewards certificates, and loyalty offers.

3. Digital Offer Wallet

Coupon software is used by companies to deploy a digital offer wallet across multiple digital channels, giving customers an easy way to organize, track and instantly access all of a retailer’s of brand’s offers in one convenient place.

4. On-demand SMS Coupons

What better way to drive a purchase than by offering a mobile coupon to a consumer as she shops. Using coupon software, the shopper can send a text to a retailer’s short code to receive an SMS coupon while still in the store.

5. Grow SMS Subscriber Lists

Coupon software is used to deliver SMS coupons to customers who sign-up to their SMS marketing list. Mobile coupon offers have shown to be a great incentives to get customers to sign up for an SMS subscriber list, and provide quality information during sign-up.

There you have it. Coupon software is being used in innovative ways by retailers and brands looking to engage today’s mobile consumers. For further reading, here are links to two research reports that give insights into consumer preferences for receiving and using mobile coupons and for receiving personalized offers.

Read More
Personalization Research Reinforces the Importance of Single-Use Coupons

I’m pleased to announce the availability of the latest research report from CodeBroker: Coupon and Offer Personalization.

In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores coupon and offer personalization from the consumer point of view. It includes insights from 1,100 consumers on a wide range of coupon and offer personalization topics, to gain an understanding of consumer behavior and preferences relating to personalized coupons and discount offers for customer acquisition, engagement, and retention.

Here are two eye-opening stats from the research:

  • 88% of the respondents say they are likely to try using high-value digital coupons more than once;,
  • 92% say there are highly likely to share a digital coupon with others.

These two stats reinforce the single-use offer strategies that are being employed by many companies today. It can be risky for retailers to offer higher discount coupons because consumers are likely to try to use them more than once, or share the coupon or offer code with others.

Here are some additional highlights from the research:

  • 90% of respondents will purchase from a retailer that they rarely or never shopped at if they receive a high-discount coupon from that retailer.
  • 92% are you more likely to use a coupon if you have the option to use it either in-store or online?
  • 73% prefer to shop at stores that send you custom discount offers based on your purchase history?

This is just a preview. There’s a great deal of insights on coupon and offer personalization, including comments from the respondents. You can access the full report here on our website Resources page.

Read More
Single-Use Coupons and Offer Codes Enhance Personalization

Many of our clients are employing single-use coupons and single-use offer codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and offer codes.

Marketing automation and analytics software are helping marketers make personalization a reality. The challenge for many companies, however, is in maintaining the integrity of the personalization effort when a personalized “offer” is sent to a customer. This is where the personalization effort can break down because coupons and offers often get used by consumers more than once, they get shared online (or even go viral) which, of course, isn’t in retailers’ best interest because marketers can’t:

  • Attribute redemptions accurately
  • Conduct valid a/b tests, and, most importantly
  • Maintain the veracity of the personalization program for that customer

For personalization to work effectively, marketers want to ensure that offers and coupons get used only once, and that they don’t get shared online.

So, to address this problem, many of CodeBroker’ clients are employing single-use coupons and single-use offer codes. The single-use model gives marketers the ability to deliver millions of personalized, single-use coupons and offer codes daily through all of channels: print, email, text, web, mobile app, and mobile wallet. It ensures that the customer always receives the same barcode regardless of the number of times, or channels in which, she requests the coupon. Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels, and it’s impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

With single-use coupons and offers, companies can employ personalized, higher-value coupons and offer codes to which consumers respond, without the risk of them being used more than once or going viral. And they can accurately measure redemptions and a/b tests to gain solid insights into their personalization effort for each customer.

For more information on this topic, I invite you to read the new whitepaper that explains offer personalization and security in further detail.

Read More
Single-Use Mobile Coupons Are Being Embraced by Retailers

By Jeff Weiner

Retailers are seizing on the use of single-use mobile coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers.

There are several benefits of using single-use mobile coupons:

  • Improve the marketing department’s personalization efforts.
  • Eliminate coupons and offers from going viral.
  • Enable A/B offer testing to identify (versus guess) which offers drive the best returns.
  • Attribution of redemptions to individuals and segments.
  • Customers prefer single-use coupons with a high-value offer (see the research).

To provide true single-use mobile coupons, there needs to be an integrated security model that ensures:

  • The customer always receives the same mobile coupon regardless of the number of times and channels in which she requests the coupon.
  • The coupon expires simultaneously, and is marked as redeemed, across all channels to prevent re-use.
  • That it is impossible for a consumer to obtain a second copy of the coupon unless specifically allowed by the retailer.

So, what are the characteristics of a true single-use mobile coupon? It must:

1. Contain a unique code, to track the offer from issuance through redemption and expiration.

2. Be delivered to a specific device and/or individual, to allow the retailer to track all coupons the customer has received.

3. Support simultaneous multi-channel delivery, redemption and expiration. Simultaneous expiration ensures the coupon cannot be used more than once, eliminating coupon fraud.

Retailers benefit significantly from deploying single-use mobile coupons. CodeBroker customers routinely see up to 50% redemption for on-demand coupons, significantly higher than paper-based coupons. Effective offers are helping retailers build brand loyalty with their customers, increasing their lifetime value. With single-use coupons, retailers are also able to track the entire purchase funnel – from delivery through redemption – creating a comprehensive picture of consumer purchase behavior. And finally, CodeBroker customers have realized significant savings by reducing print spend when delivering offers via a text message marketing program.

Read More
Five Tips for A Successful Mobile Coupon Strategy

By Jeff Weiner

Consumer demand for mobile coupons is on the rise. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half said they prefer mobile coupons to paper.

Mobile coupons create a sense of urgency, helping retailers to drive short-term spikes in revenue, and they give marketers new opportunities to collect data, track usage, and target the right customers. But how do you build a successful mobile coupon strategy? Here are five tips based on our research.

1. Send coupons in text messages

Interestingly, 57% of consumers prefer to receive a mobile coupon in a text message – accessible via a link.

2. Use mobile coupons as a sign-up incentive

Welcome coupons are effective as incentives to encourage customers to sign up for marketing lists and loyalty programs. More than two-thirds of consumers are more likely to join a list when an instant coupon is on offer.

3. Advertise mobile coupons in store

You might think online ads or even Facebook would be the best way to advertise mobile coupons, but in-store signage tops the list by a large margin. If customers are already in your store, there’s a much higher chance that they’ll be responsive to a coupon offer.

4. Employ on-demand coupons

Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of consumers said they were likely or very likely to redeem a mobile coupon that they requested – with 60% saying they would redeem a coupon they receive via text message within one week.

5. Employ high-value, single-use coupons

Given the choice, consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times.
For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

Read More
Retailers Use Text for Many Use Cases

By Dan Slavin

Text message marketing has evolved from a standalone marketing tactic to a key component of many mobile marketing use cases. More and more consumers prefer the easy access that a simple link in a text message gives them, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing use cases that we at CodeBroker are seeing with our retail clients.

To deliver mobile coupons

Nearly half of consumers prefer to receive mobile coupons rather than paper coupons. And 85% of consumers say they’ll redeem a coupon that they receive via a link in a text message within one week. We’re seeing more and more retailers take advantage of this shift to mobile coupons.

To improve mobile loyalty program engagement

Most retailers and brands now make their loyalty programs available through their mobile app. This is a great step in the right direction to appeal to consumers who want to engage with loyalty programs from their smartphones. What loyalty program leaders have learned, however, is that more of their members prefer to access their rewards information from a link in a text message rather than through an app.

For more control over mobile wallet promotions

Consumers love Apple Wallet and Google Pay, but they present limitations for marketers because consumers have complete control over what goes in their wallet. Marketers can’t directly push new offers or rewards into them, limiting marketer’s promotional opportunities.

CodeBroker’s clients have overcome this obstacle with the MyOffers Mobile Wallet, which can be added with one click right into a consumer’s Apple and Google Pay walets. This gives marketers the ability to send new offers, or update existing offers. Consumer can be informed of updates via various methods, including text messages.

These are just three examples – there are many more. Consumers respond well to text message promotions, as well as text using text as an access point for a range of use cases. I encourage you to consider ways to incorporate text message marketing into your communications mix and, if you’re like other retailers who have, I expect that you’ll see great results.

Read More
New Research Provides Insights into Mobile Engagement Preferences

By Dan Slavin

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.

For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as loyalty programs, text message marketing, and mobile coupons. What make this new research so interesting is that it addresses mobile engagement more broadly across all of these topic areas.

In our latest research, we surveyed 1,500 shoppers to gain insights into their preferred way to receive mobile offers, coupons and loyalty info from retailers. The research gives the answers, and you may be surprised by some of the results – particularly on the feedback relating to the use of mobile apps.

We continue to learn that every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email – and when a retailer uses a consumer’s preferred mobile channel, that consumer is more likely to make a purchase and stay engaged.

Some of the highlights:

Text messages are almost even with email as the preferred way consumers want to receive promotional messages, coupons and offers from retailers.

When signing up to a retailers SMS marketing list, 75% of research participants are willing to provide their name and address in exchange for a mobile coupon. This is great news for marketers who are looking to build higher-quality SMS marketing lists.

Mobile apps are not the preferred way for most consumers to access their loyalty program rewards information from their phones.

This is just a preview. There’s a great deal of insights on mobile engagement in this research report – you can access it here on our website Resources page.

Read More
5 Tips for Successful Mobile Coupon Promotions

By Dan Slavin

Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper.

Mobile coupons also create a sense of urgency, helping retailers to drive short-term spikes in revenue, and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build successful mobile coupon promotions?

Here are five tips for you based on our survey data.

1. Offer, and deliver, mobile coupons via text messages.
It’s no surprise that people prefer to receive coupons on their mobile phones and that they want the convenience of being able to redeem the coupon directly from their phone. Fifty seven percent of respondents prefer to receive the mobile coupon in a text message so that it’s accessible via a link. Sixty percent of respondents said that they would redeem a coupon delivered via text message within one week; 25% within three days.

2. Use mobile coupon promotions as an incentive to grow your SMS subscriber list.
Welcome coupons are a great way to drive new business, but they can also be very effective as incentives to encourage customers to grow SMS subscriber lists and build membership for your mobile loyalty program. More than two-thirds of consumers we surveyed told us that they are more likely to join a list when an instant coupon is on offer.

3. Employ on-demand coupons.
Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of people we asked said they were likely or very likely to redeem mobile coupons that they requested. Combined with the fact that 60% of consumers told us that they are likely to redeem a coupon they receive via text message within one week, on-demand coupons can be a powerful tactic for retailers and have proved to be a great traffic driver.

4. Advertise mobile coupons in store.
In today’s digital world, it comes as a surprise that in-store signage still rules when it comes to mobile coupon promotions – with 57% of research respondents saying that they are most likely to respond to a coupon promoted via in-store signage versus out-of-store advertising. This is good news for retailers that offer in-store marketing programs to suppliers, and helpful insights for suppliers looking to offer coupons to drive purchases and build marketing lists.

5. Employ high-value, single-use coupons.
Consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times. The important thing here is for the retailer to accurately track coupon requests and usage to ensure that the customer receives the same single-use coupon regardless of the channel used to request the coupon. That mobile coupon must also expire upon use across all channels, so that customers can’t use it more than once.

For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

Read More
5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing

By Dan Slavin
Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push.

If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons.

If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon marketing advantage.

1. Send coupons via text message. Paper coupons have extremely low redemption rates – typically between 0.5% to 1%. Mobile coupons delivered via SMS have redemption rates that range from 2%-10% for coupons sent to a list. An impressive 60% of shoppers who receive a mobile coupon via text message say they would redeem the coupon within one week.

2. Offer higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more value to shoppers than lower discount, multi-use coupons.

3. Employ on-demand mobile coupons. On-demand mobile coupons, in which the consumer responds to a call-to-action to obtain a mobile coupon, have a much higher redemption rate, typically 30% to 50%, making them a great way to drive store traffic.

4. Make coupons available across all your mobile channels. Mobile is a platform with several channels (SMS, app, mobile wallet, web, social), and each consumer has his or her channel preference. To improve results, you will want to make your mobile coupons available via all of your mobile marketing channels.

5. Make mobile coupons redeemable in-store or online. Mobile coupons can drive more traffic in brick-and-mortar stores, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online.

Mobile coupons are about to surpass traditional paper coupons in consumer preference. And what better time to deploy mobile coupon campaigns than during the holidays. Here are some CodeBroker resources that can help you further as you think about driving purchases during the upcoming holiday season.

Best practices for increasing text marketing list opt-ins and mobile coupon redemption

How today’s shoppers want to acquire, store and redeem coupons

Mobile Coupon Software

Read More

RELATED CONTENT

Product Sheets

  • Get the details on CodeBroker's mobile enagagement solutions.

  • Product Sheets >

  • mobile marketing solutions information for coupon marketing, text message marketing software, mobile rewards programs

E-books & Research Reports

  • research reports and consumer insights on coupon marketing, text message marketing software, mobile rewards programs

Blog Posts on Mobile Engagement

  • Our take on the mobile engagement trends and strategies.

  • Blog Posts >

  • mobile marketing articles coupon marketing, text message marketing, loyalty programs and mobile consumer research