Mobile Coupon Marketing Archives - Codebroker

Mobile Coupon Marketing

  • Category

Digital Coupon Wallet: Key Considerations
March 19, 2020

How to Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupon software to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. A digital coupon wallet will keep your customers engaged with the mobile app via regular check-ins for new offers.
digital coupon wallet
20

Read More
one-time-use
4 One-time-use Mobile Coupon Must Haves
February 20, 2020

Written by: Sue LeClaire

Single-use mobile coupons and personalized coupons and offers are being used by a growing number of retailers to drive store traffic and purchases. In this article we explore the 4 must-have charactertistics that define a true single-use mobile coupon. Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers customers can reuse over and over. In order to provide true single-use coupons, a combination of integrated capabilities are required. Having built a comprehensive security model from the ground up, CodeBroker has over six years of experience providing secure, single-use coupons to some of the top retailers in the U.S.

So what constitutes a truly single-use mobile coupon?

one-time-use mobile coupon
  • It contains a unique code
  • Can be delivered to a specific device and/or individual
  • Cease to be usable upon redemption
  • Supports simultaneous multi-channel delivery and expiration

Unique Code. Using a unique code is the first step in implementing secure, single-use coupons. A unique code is a means to track the offer from issuance through redemption and expiration. By limiting the number of unique codes, a retailer can deliver personalized coupons and high-value SMS coupons or coupons on demand without the risk of the coupon being used more than once or going viral.

Delivery. The combination of a unique code and a mobile device creates a link between the retailer and customer, which is optimal for delivering personalized coupons by text message Managing this relationship allows the retailer to track all mobile coupons the customer has either loaded or received onto their mobile device. Information such as which device received the offer, when it was viewed and when it was redeemed give the retailer a comprehensive picture of the purchase funnel.

Redemption. During checkout the mobile coupon’s unique code is either scanned, in the form of a barcode, or entered into the POS by the cashier. While not required, being able to scan a barcode during checkout provides a seamless and expedient process for both the customer and retailer. Following recognition of the unique code by the POS system, the coupon is marked as redeemed and the one-time-use mobile coupon is “cleared.” By clearing the coupon, it has been “collected” at the time of purchase and is no longer available for use.

Multi-channel Expiration. A huge challenge in marking a coupon as redeemed is expiring it in all of the channels it was made available. Expiration must happen in all of the channels the customer viewed and loaded the coupon – SMS app, retailer’s app, email message, Passbook, Facebook, etc. Simultaneous expiration ensures the coupon cannot be used more than once eliminating coupon fraud.

Retailers benefit significantly from deploying single-use mobile coupons. First, CodeBroker customers routinely see up to 50% redemption for on-demand mobile coupons, significantly higher than paper-based coupons. Higher redemption rates translate to an increase in incremental revenue as offers drive more trips to the store and increased basket size. Second, effective personalized coupons and offers are helping retailers build brand loyalty with their customers increasing their lifetime value. Third, with single-use coupons, retailers are able to track the entire purchase funnel – from delivery through redemption – creating a comprehensive picture of consumer purchase behavior.

Read More
SMS Marketing | Text Promotions: Best Practices
December 10, 2019

Written by: Stefanie Gray

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

SMS Marketing | Text Promotions |Best Practices

Standard practice is to send promotional text message to all customers who have subscribed to an SMS list. The message invariably looks similar to the following.

 

sms best practices 1Pros:

  • Effectiveness measured in redemptions between 3-8%.

Cons:

  • Offer code appears as a mobile device number.
  • Same promotion text message is sent to everyone on the SMS marketing list.
  • Not a compelling customer experience.
  • Inability to track offer engagement.

As opposed to the SMS best practice of announcing great savings in a text message and include a link the consumer clicks on to view the offer in a mobile web browser. The customer experience will mirror the following.

sms best practices 2Pros:

  • Create a sense of mystery encouraging the customer to click on the link to view the mobile offer. Click-thru rates can be as high as 50%.
  • Customer can save the offer in a centralized location such as Apple Wallet making it easy to locate during checkout.
  • Scanning a mobile coupon significantly reduces checkout time.
  • Increase redemption rates for both in-store and online to 5-13%.
  • Improve behavioral tracking. Understand who has viewed the offer, who has clicked-thru to the eComm site, who has redeemed the offer including when and in which store, etc.)
  • Great customer experience for both in-store and online.
  • The ability to use analytics to improve offer segmentation and re-targeting.

Stay tuned for more SMS marketing best practices or, you can click on mobile coupon software to learn how mobile offers help retailers improve their bottom line.

Read More
Mobile Coupon Marketing: 5 Proven Strategies
September 23, 2019

Nearly half of all consumers prefer mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more businesses are employing mobile coupon marketing programs into their marketing mix.

Mobile coupons not only give more consumers what they want, but they also present marketers with new and improved possibilities for driving store traffic and purchases.

Here are five mobile coupon marketing strategies we’re implementing with several of our clients – larger national retailers – to help them drive store visits and incremental sales.

Utilize a Digital Coupon Wallet as a Personalized Offer Center

Many of our clients have implemented our MyOffers digital coupon wallet to retain customer mindshare and drive ongoing purchases. A digital coupon wallet can serve as a personalized offer center for each customer. Retailers deliver and update mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s digital coupon wallet. Customers have one convenient place to track and organize coupons and rewards from their mobile device or desktop.

A digital coupon wallet serves as shared real estate between the retailer and the customer, to help retailers to stay top of mind with each customer and drive more business. Rather than a shopper searching the Internet for deals, she won’t have to because the deal will be sitting right in her digital coupon wallet.

Employ Single-Use Coupons to Enhance Personalization

Research shows that digital coupons and discount codes often get used by consumers more than once or get shared online, which can cause several problems for personalization efforts, such as:

  • Attributing redemptions accurately
  • Conducting valid a/b tests
  • Maintaining the integrity of a personalization effort for a particular customer

And, most of all, retailers know that it often takes higher-value discounts to get customers to take action, but it’s risky to offer higher-value discounts if a customer will try to use them more than once, or share those discounts online.

CodeBroker’s customers are addressing these challenges by employing single-use coupons and discount codes, enabling them to deliver the higher-value offers that work – without the risk. Single-use coupons use a security model that ensures that:

  • The customer always receives the same barcode regardless of the number of times, or channels, in which she requests the coupon.
  • Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels.
  • It is impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

Offer In-store, on-demand mobile coupons to incentivize shoppers

According to research, consumers respond to in-store ads for on-demand mobile coupons at higher rates than other types of coupon ads, such as online ads. (Source: Mobile Coupon Research Results.) Retailers offer instant mobile coupons via store signage, directing shoppers to send a text to a short-code to receive the SMS coupon. Our retail customers are realizing redemption rates between 30%-50% for on-demand mobile coupons.

Offer mobile coupons via promotion text messages

Retailers are having a great deal of success driving store traffic and short-term revenue by offering mobile coupons to their SMS marketing lists. Retailers have found that mobile coupons delivered via text message help to create urgency and drive near-term revenue.

As we learned from the research, consumers plan to redeem coupons they receive via text within a few days, which makes text message coupon delivery an effective way for marketers to rapidly move the needle. An interesting stat from the mobile coupon research report shows that 85% of consumers will redeem a mobile coupon received via SMS within one week; 25% say they will redeem the coupons within three days.

Grow SMS Subscriber lists with mobile coupon offers

Retailers are having great success getting consumers to sign up for their text message marketing lists by offering mobile coupons as sign-up incentives. Our customers have found that mobile coupon incentives are effective, not only for growing SMS subscriber lists, but also for driving customers to visit a store and make a purchase.

CodeBroker’s customers using our SmartJoin SMS list sign-up software are realizing up to a 50% increase in list sign-ups, as well as greater than 50% redemption rates on the mobile coupons they receive in return for signing up.

So there you have it – five proven mobile coupon marketing strategies that some of the top retailers are employing today to drive store traffic, incremental purchases, and build ongoing loyalty. To learn more, I invite you to check out our mobile coupon platform page.

Read More
New Research Provides Insights into Mobile Engagement Preferences
December 7, 2019

By Dan Slavin

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.

For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile coupons. What make this new research so interesting is that it addresses mobile engagement more broadly across all of these topic areas.

In our latest research, we surveyed 1,500 shoppers to gain insights into their preferred way to receive mobile offers, digital coupons and loyalty program info from retailers. The research gives the answers, and you may be surprised by some of the results – particularly on the feedback relating to the use of mobile apps.

We continue to learn that every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email – and when a retailer uses a consumer’s preferred mobile channel, that consumer is more likely to make a purchase and stay engaged.

Some of the highlights:

Promotional text messages are almost even with email as the preferred way consumers want to receive messages, digital coupons and offers from retailers.

When signing up to a retailers’ SMS list, 75% of research participants are willing to provide their name and address in exchange for a mobile coupon. This is great news for marketers who are looking to build higher-quality SMS lists.

Mobile apps are not the preferred way for most consumers to access their loyalty program rewards information from their phones.

This is just a preview. There’s a great deal of insights on mobile engagement in this research report – you can access it here on our website Resources page.

Read More
Mobile Coupon Marketing | Offer Personalization
October 14, 2019

Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history.

Recent CodeBroker research on coupon and offer personalization supports this practice. Consumers value strong relationships with retailers they've done business with. The ability to stay in front of customers after they've made a purchase is critical to effective customer retention. Follow-up offers that are aligned with their needs, interests and purchase history can spark both action and loyalty.

Customers are engaged with a wide range of retailers and make ongoing decisions about where to spend their money. While price is certainly a factor in encouraging sales, it's not the only factor.

Customers also value experiences with retailers that are unique, personalized and provide higher value than what they might receive elsewhere. Marketers need to consider how they can effectively position themselves as high-value providers that are tuned in to customer needs across all channels.

For example, you won't have a positive impact with customers if you send promotional text messages with a mobile coupons for a product the customer has recently purchased, offer a "we miss you" promotion to a customer that just made a purchase the day before, or send mobile coupons for a pet care product to consumers who don’t have pets.

Technology matters

Technology is a big driver and a critical aid for harried marketers. Offers must be deployed in relevant ways, their efficiency and impact for the retailer will be diminished. For instance, according to the research, high-value coupons are nearly 100% effective for reactivating lapsed customers, but retailers must exercise caution in terms of security for their couponing efforts or the bottom line can suffer. For example, if mobile coupons can be used multiple times or can be shared by recipients with non-customers, the impacts can be dramatic. This is where single-use coupon security comes in.

Single-use coupons and offers are being employed by numerous retailers today to ensure that high-value coupons do not get used more than once, or go viral. What makes the single-use model work is that it ensures the following:

  • Consumers can only obtain offers that are meant for them.
  • Consumers can obtain an offer only once, even if they try to access the offer multiple times over different channels.
  • Offers can be redeemed only one time, even if customers try to redeem the offer on a different channel.

That's the power that the right technology, used the right way, can bring to retailers seeking to balance the need for customer engagement and loyalty and a healthy bottom line.

Single-use coupons and mobile offers, fueled by the right personalization technology, will help you personalize your offers in a risk-free way while adding accuracy to your metrics and allowing for improved A/B testing and attribution.

Read More
mobile coupon marketing
Mobile Coupon Marketing: Strategies For Improving Redemption Rates
September 3, 2019

By Stephanie Miles

As smartphone use continues to soar, a growing number of retailers are deploying mobile coupons to drive store traffic and revenue. Here are seven strategies using coupon software to improve redemption rates for mobile coupons.

1. Offer mobile coupons through specific channels. “Deliver different content to consumers who sign-up to a retailer’s text message marketing list or email list. This practice creates a sense of exclusivity for each of the channels the retailer uses to deliver offers. Engaged customers tend to sign-up for multiple marketing channels because they know they’ll receive different coupons. This drives both engagement and redemptions.” (Sue LeClaire, CodeBroker)

2. Get the timing right. “Unlike traditional mail and even email, marketers offering mobile coupons can choose exactly when they want people to receive their coupons. Take advantage of this by sending when the offer is most appealing, and by tailoring the language to the situation. For example, at 5pm on a weekday, a marketer could send a promotion that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.” (Dan Kamin)

3. Keep ‘em coming. “The retailer should have a mobile coupons marketing plan ensuring that mobile coupons are delivered to consumers on a regular basis. Our retail customers experience fairly consistent redemption rates for mobile coupons when they establish an offer delivery cadence. Redemption rates for retailers that deliver occasional mobile coupons vary greatly from promotion to promotion.” (Sue LeClaire, CodeBroker)

4. Include an element of surprise. “The merchants we work with at Pirq are able to leverage a feature of our service called VIP Deals. After a customer makes a purchase and receives a “punch” on their phone, a VIP Deal will instantly appear on their screen. The customer wasn’t expecting this offer, so there’s an element of surprise. We work with each business owner to ensure their VIP Deal offer is enticing to customers. Merchant can update the offer at any time to test which offers move the needle and generate the most revenue.” (Keegan Hall)

5. Use promotion text messages to promote the largest discounts. “Provide more aggressive discounts with promotion text messages than you do with other channels. Offers that buyers perceive as providing the most value, such as Buy One Get One Free, are much more likely to be redeemed. Save smaller discounts for email and other less effective channels.” (Dan Kamins)

6. Rely on data to make offers relevant.

“Local businesses targeting mobile consumers via appealing emails and promotion text messages with special offers see great returns on foot traffic back in the door. To make it relevant, the promotion text message should be personalized based on existing customer data. Therefore, local businesses should start with marketing to their existing customer base. The last step of achieving marketing success by adding credibility is asking consumers to share the offer with their friends and family, so don’t forget to leverage the power of word-of-mouth.” (Stuart Wall)

7. Take advantage of surprise and delight. “When surprise, delight and instant gratification are combined through a single-use coupon offer, our merchants typically see a large lift in revenue. Here’s a good example: a customer visits a coffee shop and gets a VIP promotion text message with a mobile coupon for “20% off any pastry, valid today only.” The customer is surprised (not expecting the special offer), delighted (it’s a relevant offer with enough of a discount to get them to act), and the offer can be used at that moment. So, if the coffee shop owner get even a small percentage of their customers to redeem the offer, that translates into a significant amount of incremental revenue over weeks, months and years.” (Keegan Hall)

Read More
MyOffers Digital Wallet Helps Retailers Drive Engagement
August 31, 2019

As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if they can get the same or similar product at a discount with a different retailer, their loyalty very often lies with the discount rather than with a particular store. (Here’s a research report with stats that show the power of coupons.)

Many retailers are addressing this dynamic with a MyOffers digital coupon wallet.

A digital coupon wallet is much more than traditional coupon software that lets retailers generate and deliver mobile coupons or digital coupons. A MyOffers Digital Coupon Wallet serves as “shared real-estate” between the brand and the customer – a place where retailers can send each customer personalized mobile coupons and offers, to retain mindshare and drive ongoing engagement.

With a MyOffers digital coupon wallet, retailers deliver mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s wallet. Customers can access the digital coupon wallet from a range of digital channels, including text message, mobile app, email, website, Apple Wallet and Google Pay. Think of it as a digital marketing center for each customer. And the customer never has to log in, giving customers instant access to all of their offers in one convenient place.

This shared real estate helps retailers to stay top of mind with each customer. Rather than a shopper looking for deals, they won’t have to because the deal will be sitting right in their digital coupon wallet.

Machine Learning Delivers Engagement Intelligence

Another benefit of a digital coupon wallet is that it monitors all engagement activity and behaviorthat the customer has with an offer, and uses machine learning to make automated optimization recommendations on the type of offer/message to deliver next, and the best time to deliver it. This helps retailers drive more redemptions, traffic, and revenue.

Here’s a link where you can learn more about the MyOffers digital coupon wallet.

Read More
Coupon Software Opens New Use-Cases for Marketers
August 1, 2019

Coupon software and mobile coupons have opened a new world of marketing applications that weren’t possible with traditional paper coupons. Businesses are using mobile coupons for use cases that go beyond delivering merely a discount. Here are five innovative mobile coupon use cases made possible through mobile coupons markerting platforms.

1. Personalization

Mobile coupon marketimg is helping marketers enhance their personalization program by delivering single-use coupons and offer codes, enabling marketers to deliver the high-discount mobile coupons that work – without the risk of coupons being used more than once or being shared. Single-use coupon software that generates single-use coupons also helps marketers to attribute redemptions accurately, and conduct valid a/b tests, further enhancing personalization.

2. Mobile Loyalty Programs

Mobile loyalty programs have arrived, with more and more consumers preferring to participate in mobile loyalty programs over traditional loyalty programs. Companies are now using mobile coupon software to deliver loyalty cards, rewards certificates, and loyalty offers.

3. Digital Offer Wallet

Coupon software is used by companies to deploy a digital offer wallet across multiple digital channels, giving customers an easy way to organize, track and instantly access all of a retailer’s of brand’s offers in one convenient place.

4. On-demand SMS Coupons

What better way to drive a purchase than by offering a mobile coupon to a consumer as she shops. Using coupon software, the shopper can send a text to a retailer’s short code to receive an SMS coupon while still in the store.

5. Grow SMS Subscriber Lists

Coupon software is used to deliver SMS coupons to customers who sign-up to their SMS marketing list. Mobile coupon offers have shown to be a great incentives to get customers to sign up for an SMS subscriber list, and provide quality information during sign-up.

There you have it. Coupon software is being used in innovative ways by retailers and brands looking to engage today’s mobile consumers. For further reading, here are links to two research reports that give insights into consumer preferences for receiving and using mobile coupons and for receiving personalized offers.

Read More
Personalization Research Reinforces the Importance of Single-Use Coupons
July 15, 2019

I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization.

In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores coupon and offer personalization from the consumer point of view. It includes insights from 1,100 consumers on a wide range of coupon and offer personalization topics, to gain an understanding of consumer behavior and preferences relating to personalized single-use coupons and discount offers for customer acquisition, engagement, and retention.

Here are two eye-opening stats from the research:

  • 88% of the respondents say they are likely to try using high-value digital coupons more than once;,
  • 92% say there are highly likely to share a digital coupon with others.

These two stats reinforce the single-use offer strategies that are being employed by many companies today. It can be risky for retailers to offer higher discount coupons because consumers are likely to try to use them more than once, or share the coupon or offer code with others.

Here are some additional highlights from the research:

  • 90% of respondents will purchase from a retailer that they rarely or never shopped at if they receive a high-discount coupon from that retailer.
  • 92% are you more likely to use a coupon if you have the option to use it either in-store or online?
  • 73% prefer to shop at stores that send you custom discount offers based on your purchase history?

This is just a preview. There’s a great deal of insights on coupon and offer personalization, including comments from the respondents. You can access the full report here on our website Resources page.

Read More
Single-Use Coupons and Offer Codes Enhance Personalization
June 27, 2019

Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes.

Marketing automation and analytics software are helping marketers make personalization a reality. The challenge for many companies, however, is in maintaining the integrity of the personalization effort when a personalized “offer” is sent to a customer. This is where the personalization effort can break down because mobile coupons and offers often get used by consumers more than once, they get shared online (or even go viral) which, of course, isn’t in retailers’ best interest because marketers can’t:

  • Attribute redemptions accurately
  • Conduct valid a/b tests, and, most importantly
  • Maintain the veracity of the personalization program for that customer

For personalization to work effectively, marketers want to ensure that offers and coupons get used only once, and that they don’t get shared online.

So, to address this problem, many of CodeBroker’ clients are employing single-use coupons and single-use offer codes. The single-use model gives marketers the ability to deliver millions of personalized, single-use coupons and offer codes daily through all of channels: print, email, text, web, mobile app, and mobile wallet. It ensures that the customer always receives the same barcode regardless of the number of times, or channels in which, she requests the coupon. Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels, and it’s impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

With single-use coupons and offers, companies can employ personalized, higher-value coupons and offer codes to which consumers respond, without the risk of them being used more than once or going viral. And they can accurately measure redemptions and a/b tests to gain solid insights into their personalization effort for each customer.

For more information on this topic, I invite you to read the new whitepaper that explains offer personalization and security in further detail.

Read More
Mobile Coupon Marketing vs. Traditional Offers
June 4, 2019

The Battle of Mobile Couponing versus Offers

Written by: Sue LeClaire

Before you can decide whether to deliver offers or mobile couponing offers  to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY.
offers versus coupons

 

20

Read More

RELATED CONTENT

Product Sheets

  • Get the details on CodeBroker's mobile enagagement solutions.

  • Product Sheets >

  • mobile marketing solutions information for coupon marketing, text message marketing software, mobile rewards programs

E-books & Research Reports

  • research reports and consumer insights on coupon marketing, text message marketing software, mobile rewards programs

Blog Posts on Mobile Engagement

  • Our take on the mobile engagement trends and strategies.

  • Blog Posts >

  • mobile marketing articles coupon marketing, text message marketing, loyalty programs and mobile consumer research