Mobile Coupon Marketing Archives - Codebroker

Mobile Coupon Marketing

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First Call Resolution and Customer Appeasement Coupons
October 28, 2021

First Call Resolution is the ultimate in contact center metrics because it’s the only performance metric that impacts just about every other meaningful call center measurement. First call resolution can yield countless benefits for your business, from lower costs to agent productivity to providing a better customer experience.

But what happens when a customer issue just can’t be resolved to the customer’s satisfaction in the first call – or at all for that matter – leading to a dissatisfied customer?

This is where a digital coupon or gift card can have a significant impact.

Business have used coupons and gift cards to handle customer service complaints for quite some time. The challenge is that there hasn’t been an easy way for call center agents to issue them.

An example of how call centers are addressing the challenge is with CS Resolve from CodeBroker. CS Resolve is designed to make it easy for it easy for contact center agents to issue a pre-approved single-use digital coupon or gift card during the actual customer interaction – to provide immediate value to an unhappy customer and help drive first call resolution.

What’s really impressive to customers is that agents can deliver the coupon or gift card during the call via the customer’s preferred digital channel: chat, text, email, social media.

Using digital coupons for first call resolution delivers a range of benefits to companies:

  • Helps to retain customers
  • Improves customer satisfaction
  • Drives future purchases
  • Maximizes agent productivity

First call resolution is a win/win for all involved. When an agent resolves a customer issue on the first call, the customer feels good about the interaction and may be open to making additional purchases. A digital coupon is a great incentive to facilitate that initial purchase, while playing a key role in first call resolution.

For more information on digital coupons and gift cards to assist in first call resolution, we invite you to learn more about CS Resolve.

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Call Centers Use Digital Coupons For Dealing With Angry Customers
March 7, 2021

Call centers have been facing major increases in call volume due to the rise in online orders driven by the pandemic. With higher call volume, comes a higher number of incidents in which call center agents are finding that they are dealing with angry customers more frequently as well.

Call centers increasingly are using digital coupons and gift cards for handling customer service complaints. Digital coupons/gift cards help call center agents diffuse difficult situations right away when dealing with angry customers.

Coupons and gift cards have been used for years to help retailers and brands when dealing with angry customers. The challenge for call centers is that they haven’t had a simple way to issue them. Digital coupons make it possible. And according to research, coupons and gift cards are quite effective at handling customer service complaints and appeasing angry customers.

  • They are easy for CSRs to use.
  • They can be delivered via the customer’s preferred digital channel (text, chat, email, social).
  • They can be delivered instantly to appease customers in the moment.
  • They can be easily embedded within existing contact center software.

We invite you to learn more about CS Resolve application that makes it easy for call centers to get started.

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How to Create and Use One time use Mobile Coupons
February 20, 2020

Written by: Sue LeClaire

Single-use mobile coupons and personalized coupons and offers are being used by a growing number of retailers to drive store traffic and purchases. In this article we explore the four must-have characteristics that define a true single-use mobile coupon. Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers customers can reuse over and over. In order to provide true single-use coupons, a combination of integrated capabilities are required. Having built a comprehensive security model from the ground up, CodeBroker has over ten years of experience providing secure, SMS text coupons to some of the top retailers in the U.S.

So what constitutes a truly single-use mobile coupon?

  • It contains a unique code
  • Can be delivered to a specific device and/or individual
  • Cease to be usable upon redemption
  • Supports simultaneous multi-channel delivery and expiration

Unique Code. Using a unique code is the first step in implementing secure, single-use coupons. A unique code is a means to track the offer from issuance through redemption and expiration. By limiting the number of unique codes, a retailer can deliver personalized coupons and high-value SMS coupons or coupons on demand without the risk of the coupon being used more than once or going viral.

Delivery. The combination of a unique code and a mobile device creates a link between the retailer and customer, which is optimal for delivering personalized coupons by text message Managing this relationship allows the retailer to track all mobile coupons the customer has either loaded or received onto their mobile device. Information such as which device received the offer, when it was viewed and when it was redeemed give the retailer a comprehensive picture of the purchase funnel.

Redemption. During checkout the mobile coupon’s unique code is either scanned, in the form of a barcode, or entered into the POS by the cashier. While not required, being able to scan a barcode during checkout provides a seamless and expedient process for both the customer and retailer. Following recognition of the unique code by the POS system, the coupon is marked as redeemed and the one-time-use mobile coupon is “cleared.” By clearing the coupon, it has been “collected” at the time of purchase and is no longer available for use.

Multi-channel Expiration. A huge challenge in marking a coupon as redeemed is expiring it in all of the channels it was made available. Expiration must happen in all of the channels the customer viewed and loaded the coupon – SMS app, retailer’s app, email message, Passbook, Facebook, etc. Simultaneous expiration ensures the coupon cannot be used more than once eliminating coupon fraud.

Retailers benefit significantly from deploying single-use mobile coupons. First, CodeBroker customers routinely see up to 50% redemption for on-demand mobile coupons, significantly higher than paper-based coupons. Higher redemption rates translate to an increase in incremental revenue as offers drive more trips to the store and increased basket size. Second, effective personalized coupons and offers are helping retailers build brand loyalty with their customers increasing their lifetime value. Third, with single-use coupons, retailers are able to track the entire purchase funnel – from delivery through redemption – creating a comprehensive picture of consumer purchase behavior.

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Digital Coupon Wallets: Key Considerations
March 19, 2020

How to Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupon software to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. Digital coupon wallets will keep your customers engaged with the mobile app via regular check-ins for new offers.
digital coupon wallet

So what is a digital coupon wallet?

Digital coupon wallets give your customers instant access to all of your offers and deals all in one convenient place. You can deliver mobile coupons, digital coupons, offers, rewards, and more o your digital coupon wallet, giving customers an easy way to organize and track your offers. Customers can access your digital coupon wallet via om text message, mobile app, email, website, Apple Wallet and Google Pay.

So, you’ve made the decision to incorporate a digital coupon wallet within your mobile app and time-to-market is crucial. If you need to deploy the capability yesterday, then your best bet is to find a solutions provider. Key considerations when working with a solutions provider include:


Find a solutions provider that has a well-documented set of APIs (Application Program Interface) and proven track record implementing digital coupon wallets. There’s a lot of noise in the industry by vendors claiming to have out-of-the-box digital coupon wallets. Make sure they’ve done this before, specifically for retailers. The last thing you want to do is enlist IT to de-bug someone else’s code.


You want digital coupon wallets to be fully integrated – the same look and behavior as your existing mobile app. The solutions provider should have a comprehensive suite of APIs that will support custom templates maintaining your brand standards. The only decision the retailer should have to make is where to put the digital coupon wallet on the mobile app’s menu. By using APIs, new capabilities added to the digital coupon wallet will not require an update to the app.


Delivering the best customer experience means your customers have access to all of their offers. This includes mobile coupons you deliver to customers who signed up to the SMS marketing list, offers you push to the mobile app, savings the customer requests when they text-in a keyword to your shortcode, and even offers you email to them. Other nice-to-have features that will enhance the customer experience include marking the coupons as redeemed once used, automated reminders when an offer is about to expire, and automatically populating the online shopping cart with the offer when your customer is purchasing an item online.


If coupon liability is a concern, work with a solutions provider that guarantees mobile coupons can only be issued once. In addition to a behind-the-scenes security model, coupon fraud is substantially reduced using dynamic coupons – the offer is rendered each time it is viewed. Delivering dynamic coupons will not only minimize liability concerns but also allow you to deliver some of the unique customer experiences mentioned above.


Offer set-up should be fast and easy ensuring minimal mistakes are made. It’s one thing to have a sexy UI, but is there a built-in methodology to create, test and deploy mobile offers? This also means that the people responsible for promotion set-up have the appropriate permissions to access, test and approve promotions before they go live. The last thing a retailer wants to send is an “oops, this is what we meant to say” message to their customers.


Reporting options should include which customers received, viewed and redeemed each mobile offer. A complete picture of each campaign provides you with insight into the entire purchase funnel. In addition, the ability to attribute redemptions allows you to measure offer effectiveness in each of the channels it was deployed.


Make sure the platform will grow with your mobile app. Will your app audience grow over time? If yes, then the platform should be scalable – the ability to handle your performance needs down the road. Do you need the mobile app to integrate with other enterprise systems such as the CRM to deliver personalized offers? The solutions provider should have a set of web services or batch APIs that can be used for effortless integration.

Using a comprehensive set of APIs exponentially speeds your digital coupon wallet go-to-market strategy. The solution you choose should be easy to integrate into your existing mobile app, have a full feature set to deliver an outstanding customer experience, the ability to manage all aspects of promotion set-up and delivery, and give you the information you need to fully analyze campaign results. Finally, you want to work with a solutions provider who will be a true partner. Someone who knows retail, will share best practices, and is equally committed to your success.

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SMS Marketing | Text Promotions: Best Practices
December 10, 2019

Written by: Sue LeClaire

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

Standard practice is to send promotional text message to all customers who have subscribed to an SMS list. The message invariably looks similar to the following.

one-time-use mobile coupon


  • Effectiveness measured in redemptions between 3-8%.


  • Offer code appears as a mobile device number.
  • Same promotion text message is sent to everyone on the SMS marketing list.
  • Not a compelling customer experience.
  • Inability to track offer engagement.

As opposed to the SMS best practice of announcing great savings in a text message and include a link the consumer clicks on to view the offer in a mobile web browser. The customer experience will mirror the following.

one-time-use mobile coupon


  • Create a sense of mystery encouraging the customer to click on the link to view the mobile offer. Click-thru rates can be as high as 50%.
  • Customer can save the offer in a centralized location such as Apple Wallet making it easy to locate during checkout.
  • Scanning a mobile coupon significantly reduces checkout time.
  • Increase redemption rates for both in-store and online to 5-13%.
  • Improve behavioral tracking. Understand who has viewed the offer, who has clicked-thru to the eComm site, who has redeemed the offer including when and in which store, etc.)
  • Great customer experience for both in-store and online.
  • The ability to use analytics to improve offer segmentation and re-targeting.

Stay tuned for more SMS marketing best practices or, you can click on mobile coupon software to learn how mobile offers help retailers improve their bottom line.

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Mobile Coupon Marketing: 5 Proven Strategies
September 23, 2019

Nearly half of all consumers prefer digital coupons and mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more marketers are employing digital coupon marketing programs into their mix.

Mobile coupons not only give more consumers what they want, but they also present marketers with new and improved possibilities for driving store traffic and purchases.

Here are five digital coupon marketing strategies being deployed by retailers today to drive store visits and incremental sales..

  • On-demand coupons for store shoppers
  • Offer digital coupons via SMS
  • Single-use coupons to control offers
  • Digital coupon wallet for ongoing offers
  • Grow SMS list with mobile coupon offers

1. Offer in-store, on-demand mobile coupons to incentivize shoppers

Shoppers respond to in-store ads for on-demand digital coupons at higher rates than other types of coupon ads, such as online ads. (Source: Mobile Coupon Research Results.) Retailers offer instant digital coupons via store signage, directing shoppers to send a text to a short-code to receive the coupon via a text message. Our retail customers are realizing redemption rates between 30%-50% for on-demand digital coupons.

2. Offer digital coupons via SMS

Retailers are having a great deal of success driving store traffic and short-term revenue by offering digital coupons to their SMS marketing lists. Retailers have found that SMS text coupons help to create urgency and drive near-term revenue.

As we learned from the research, consumers plan to redeem SMS text within a few days, which makes text message coupon delivery an effective way for marketers to rapidly move the needle. An interesting stat from the mobile coupon research report shows that 85% of consumers will redeem a mobile coupon received via SMS within one week; 25% say they will redeem the coupons within three days.

3. Employ Single-Use Coupons to Control Offers and Enhance Personalization

Research shows that digital coupons and discount codes often get used by consumers more than once or get shared online, which can cause several problems for personalization efforts, such as:

  • Attributing redemptions accurately
  • Conducting valid a/b tests
  • Maintaining the integrity of a personalization effort for a particular customer

And, most of all, retailers know that it often takes higher-value discounts to get customers to take action, but it’s risky to offer higher-value discounts if a customer will try to use them more than once, or share those discounts online.

CodeBroker’s customers are addressing these challenges by employing single-use coupons and SMS Text coupons, enabling them to deliver the higher-value offers that work – without the risk. Single-use coupons use a security model that ensures that:

  • The customer always receives the same barcode regardless of the number of times, or channels, in which she requests the coupon.
  • Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels.
  • It is impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

4. Utilize a Branded Digital Coupon Wallet as a Personalized Offer Center

Many of our clients have implemented our MyOffers digital coupon wallet to retain customer mindshare and drive ongoing purchases. A digital coupon wallet can serve as a personalized offer center for each customer. Retailers deliver and update mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s digital coupon wallet. Customers have one convenient place to track and organize coupons and rewards from their mobile device or desktop.

A digital coupon wallet serves as shared real estate between the retailer and the customer, to help retailers to stay top of mind with each customer and drive more business. Rather than a shopper searching the Internet for deals, she won’t have to because the deal will be sitting right in her digital coupon wallet.

5. Grow SMS subscriber lists with mobile coupon offers

Retailers are having great success getting consumers to sign up for their SMS marketing lists by offering mobile coupons as sign-up incentives. Our customers have found that mobile coupon incentives are effective, not only for growing SMS subscriber lists, but also for driving customers to visit a store and make a purchase.

CodeBroker’s customers using our SmartJoin SMS list sign-up software are realizing up to a 50% increase in list sign-ups, as well as greater than 50% redemption rates on the mobile coupons they receive in return for signing up.

So there you have it – five proven digital coupon marketing strategies that some of the top retailers are employing today to drive store traffic, incremental purchases, and build ongoing loyalty. To learn more, I invite you to check out our mobile coupon platform page.

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New Research Provides Insights into Mobile Engagement Preferences
December 7, 2019

By Dan Slavin

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.

For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile coupons. What make this new research so interesting is that it addresses mobile engagement more broadly across all of these topic areas.

In our latest research, we surveyed 1,500 shoppers to gain insights into their preferred way to receive mobile offers, digital coupons and loyalty program info from retailers. The research gives the answers, and you may be surprised by some of the results – particularly on the feedback relating to the use of mobile apps.

We continue to learn that every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email – and when a retailer uses a consumer’s preferred mobile channel, that consumer is more likely to make a purchase and stay engaged.

Some of the highlights:

Promotional text messages are almost even with email as the preferred way consumers want to receive messages, digital coupons and offers from retailers.

When signing up to a retailers’ SMS list, 75% of research participants are willing to provide their name and address in exchange for a mobile coupon. This is great news for marketers who are looking to build higher-quality SMS lists.

Mobile apps are not the preferred way for most consumers to access their loyalty program rewards information from their phones.

This is just a preview. There’s a great deal of insights on mobile engagement in this research report – you can access it here on our website Resources page.

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Mobile Coupon Marketing | Offer Personalization
October 14, 2019

Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history.

Recent CodeBroker research on coupon and offer personalization supports this practice. Consumers value strong relationships with retailers they've done business with. The ability to stay in front of customers after they've made a purchase is critical to effective customer retention. Follow-up offers that are aligned with their needs, interests and purchase history can spark both action and loyalty.

Customers are engaged with a wide range of retailers and make ongoing decisions about where to spend their money. While price is certainly a factor in encouraging sales, it's not the only factor.

Customers also value experiences with retailers that are unique, personalized and provide higher value than what they might receive elsewhere. Marketers need to consider how they can effectively position themselves as high-value providers that are tuned in to customer needs across all channels.

For example, you won't have a positive impact with customers if you send promotional text messages with a mobile coupons for a product the customer has recently purchased, offer a "we miss you" promotion to a customer that just made a purchase the day before, or send mobile coupons for a pet care product to consumers who don’t have pets.

Technology matters

Technology is a big driver and a critical aid for harried marketers. Offers must be deployed in relevant ways, their efficiency and impact for the retailer will be diminished. For instance, according to the research, high-value coupons are nearly 100% effective for reactivating lapsed customers, but retailers must exercise caution in terms of security for their couponing efforts or the bottom line can suffer. For example, if mobile coupons can be used multiple times or can be shared by recipients with non-customers, the impacts can be dramatic. This is where single-use coupon security comes in.

Single-use coupons and offers are being employed by numerous retailers today to ensure that high-value coupons do not get used more than once, or go viral. What makes the single-use model work is that it ensures the following:

  • Consumers can only obtain offers that are meant for them.
  • Consumers can obtain an offer only once, even if they try to access the offer multiple times over different channels.
  • Offers can be redeemed only one time, even if customers try to redeem the offer on a different channel.

That's the power that the right technology, used the right way, can bring to retailers seeking to balance the need for customer engagement and loyalty and a healthy bottom line.

Single-use coupons and mobile offers, fueled by the right personalization technology, will help you personalize your offers in a risk-free way while adding accuracy to your metrics and allowing for improved A/B testing and attribution.

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mobile coupon marketing
Digital Coupon Marketing: 6 Strategies To Improve Redemption Rates
September 3, 2019

By Stephanie Miles

As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons.

Here are six digital coupon strategies being that retailers are using to drive store visits and incremental sales.

  • Deliver digital coupons through multiple channels.
  • Get the timing right.
  • Establish a digital coupon delivery cadence.
  • Offer digital coupons on-demand to in-store shoppers.
  • Deliver personalized digital coupons.
  • Use SMS text coupons to promote the largest discounts.

Here’s an overview of each of these strategies.

1. Deliver digital coupons through multiple channels. Engaged customers tend to sign-up for multiple marketing channels because they know they’ll receive different coupons. Deliver different coupon offers to consumers on your SMS marketing list or email list. This creates a sense of exclusivity for each of the channels the retailer uses to deliver offers. This drives both engagement and redemptions.

2. Get the timing right. “Unlike traditional mail and even email, with digital coupons you can choose exactly when you want customers to receive their coupons. Take advantage of this by sending when the offer is most appealing, and by tailoring the language to the situation. For example, at 5pm on a weekday, a marketer could send a promotion that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.” Unlike traditional mail and even email, with digital coupons you can choose exactly when you want customers to receive their coupons. Take advantage of this by sending coupon offers when the offer is most appealing, and by tailoring the language to the situation. For example, at 5pm on a weekday, a marketer can send a promotion that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.”

3. Establish a digital coupon delivery cadence. Your digital coupon marketing plan should ensure that digital coupons are delivered to consumers on a regular basis. Our digital coupon platform customers experience very consistent redemption rates for digital coupons once they establish an offer delivery cadence. 

4. Offer digital coupons on-demand to in-store shoppers. Promote on-demand digital coupons via in-store ads and signage instructing customers to send a text to receive a digital coupon via a text message. Our digital coupon platform customers are realizing redemption rates between 30%-50% for these on-demand digital coupons. offers based on each customer’s engagement with prior offers and her purchase history. By leveraging your CRM, you deliver personalized offers based upon a customer’s prior engagement, purchase history, preferences and more. The power of mobile coupon marketing is what makes coupon personalization possible.”

5. Deliver personalized digital coupons. Deliver personalized digital coupons based on each customer’s engagement with prior offers and her purchase history. By leveraging your CRM, you deliver personalized offers based upon a customer’s prior engagement, purchase history, preferences and more.

6. Use SMS text coupons to promote the largest discounts. Provide more aggressive discounts with SMS text coupons than you do with other channels. SMS text coupons that buyers perceive as providing the most value, such as Buy One Get One Free, are much more likely to be redeemed. Save smaller discounts for email and other less effective channels.

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MyOffers Digital Wallet Helps Retailers Drive Engagement
August 31, 2019

As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if they can get the same or similar product at a discount with a different retailer, their loyalty very often lies with the discount rather than with a particular store. (Here’s a research report with stats that show the power of coupons.)

Many retailers are addressing this dynamic with a MyOffers digital coupon wallet.

A MyOffers Digital Coupon Wallet serves as “shared real-estate” between the brand and the customer – a place where retailers can send each customer personalized offers and digital coupons , to retain mindshare and drive ongoing engagement.

Coupon wallets, enable retailers to deliver personalized offers, mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s wallet. Customers can access the digital coupon wallet from a range of digital channels, including text message, mobile app, email, website, Apple Wallet and Google Pay. Think of it as a digital marketing center for each customer. And the customer never has to log in, giving customers instant access to all of their offers in one convenient place.

This shared real estate helps retailers to stay top of mind with each customer. Rather than a shopper looking for deals, they won’t have to because the deal will be sitting right in their digital coupon wallet.

Machine Learning Delivers Engagement Intelligence

Another benefit of a digital coupon wallet is that it monitors all engagement activity and behavior that the customer has with an offer, and uses machine learning to make automated optimization recommendations on the type of offer/message to deliver next, and the best time to deliver it. This helps retailers drive more redemptions, traffic, and revenue.

Here’s a link where you can learn more about the MyOffers digital coupon wallet.

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Digital Coupon Platform Opens New Use-Cases for Marketers
August 1, 2019

Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver digital coupons and SMS text coupons are enabling use cases that go beyond merely offering a discount. Here are five innovative digital coupon platform use cases.

1. Personalization

Digital coupon marketing is helping marketers enhance their personalization program by delivering personalized digital coupons and single-use coupons, enabling marketers to deliver the high-discount mobile coupons that work – without the risk of coupons being used more than once or being shared. A digital coupon platform that generates personalized offers and single-use coupons also helps marketers to attribute redemptions accurately, and conduct valid a/b tests, further enhancing personalization.

2. Digital Loyalty Programs

Digital loyalty programs have arrived, with more and more consumers preferring to participate in mobile loyalty programs over traditional loyalty programs. Companies are now using mobile coupon software to deliver loyalty cards, rewards certificates, and loyalty offers.

3. Digital Offer Wallet

Another way to retailers use their digital coupons platform is by deploying a branded digital coupon wallet across multiple digital channels, giving customers an easy way to organize, track and instantly access all of a retailer’s of brand’s offers in one convenient place.

4. On-demand SMS Text Coupons

What better way to drive a purchase than by offering a SMS text coupon to a consumer as she shops. Using a digital coupon platform, the retailer can promote offer and deliver digital coupons to shoppers while they are in the store.

5. Grow SMS Subscriber Lists

A digital coupon platform can be used to deliver SMS coupons to customers who sign-up to their SMS marketing list. Digital coupon offers have shown to be a great incentives to get customers to sign up for an SMS subscriber list, and provide quality information during sign-up.

There you have it. A digital coupon platform can be used in innovative ways by retailers and brands looking to engage today’s mobile consumers. For further reading, here are links to two research reports that give insights into consumer preferences for receiving and using mobile coupons and for receiving personalized offers.

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Personalization Research Reinforces the Importance of Single-Use Coupons
July 15, 2019

I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization.

In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on a wide range of coupon and offer personalization topics, to gain an understanding of consumer behavior and preferences relating to personalized offers for customer acquisition, engagement, and retention.

Here are two eye-opening stats from the research:

  • 88% of the respondents say they are likely to try using high-value digital coupons more than once;
  • 92% say there are highly likely to share a digital coupon with others.

These two stats reinforce the single-use offer strategies that are being employed by many companies today. It can be risky for retailers to offer higher discount coupons because consumers are likely to try to use them more than once, or share the coupon or offer code with others.

Here are some additional highlights from the research:

  • 90% of respondents will purchase from a retailer that they rarely or never shopped at if they receive a high-discount personalized offer from that retailer.
  • 92% are you more likely to use a coupon if you have the option to use it either in-store or online?
  • 73% prefer to shop at stores that send you custom discount offers based on your purchase history.

This is just a preview. There’s a great deal of insights on coupon and offer personalization, including comments from the respondents. You can access the full report here on our website Resources page.

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