I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…
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Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes. Marketing automation and analytics software are helping marketers make coupn personalization a reality.…
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The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…
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Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers. There are several benefits of using single-use mobile coupons: Improve Your ability to employ personalized offers. Eliminate coupons…
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By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the participants prefer mobile coupons to traditional paper ones. This preference highlights a pivotal shift in consumer behavior. If you’re seeking to enhance your sales and strengthen customer relationships, consider these…
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By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing software use…
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By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper. Mobile coupons also create a sense…
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By Dan SlavinThough the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push. If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing…
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By Dan Slavin CodeBroker’s recent Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that preference…
Read More By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is…
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by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a…
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This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution…
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