Mobile Coupons are Proven to Drive Traffic to Retail Locations Written by: Sue LeClaire There are many different classes of mobile coupons retailers can deliver to their customers. Two of the more common types are on-demand and push. On-demand – a consumer responds to a call-to-action by texting in to a retailer’s shortcode to receive…
Read More Coupon Platform Software Helps Retailers Deliver an Omnichannel Customer Experience Written by: Dan Slavin There’s a subtle difference between the meaning of the terms multi- and omni-channel and a palpable difference between the amounts of work required to provide a multi- versus omnichannel customer experience. On the surface, both terms mean to provide customers with…
Read More Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion text messages that deliver SMS coupons. And, with that,they have become masters of their universe. And retailers’ continue to feed the coupon addictionby employing coupon platform software to deliver mobile…
Read More Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we…
Read More Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it enjoyed stellar growth in 2013, increasing its overall revenue as well as the number of deals it delivered the shoppers’ devices and locations where they are accepted. According to Virtual-Strategy…
Read More Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased in the US. eMarketer revised their estimate to almost 103 million people, or 11%, of consumers who redeemed a mobile coupon in 2013, up from an earlier, more conservative prediction…
Read MoreSmart Coupons for Facebook Empower Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced Smart…
Read More Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs in increasing numbers. The problem is that most digital coupons platforms deliver mobile coupons that can be used by consumers over and over. In order to provide true single-use coupons,…
Read More Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. This year, more than half of US adult…
Read More Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging mobile that they receive directly to their mobile device. By using a digital coupon platform, marketers can employ an omnichannel approach to delivering mobile coupon…
Read MoreWritten by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging emailed coupons or coupon codes via their mobile device. Researchers found: • 45% access coupons from email via smartphone• 41% use coupon codes on their…
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