Written by: Stefanie Gray Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar…
Read More Written by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a week away. However, there is still plenty of opportunity to deliver creative shopping incentives for the remaining 24 days before Christmas. According to a recent NRF survey, almost 75% of…
Read More Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on…
Read More Having delivered millions of mobile coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of mobile coupon marketing programs. Following is the second installment of an additional 5 notable retailer mobile coupon marketing programs from US retailers. Text the keyword SAVE to shortcode 56457 to sign up for Kohl’s mobile…
Read More A brief history of mobile couponing companies Asa Candler, the founder of the Coca-Cola Company (Dr. John Pemberton invented the Coca-Cola formula and eventually sold the exclusive rights to the product to Asa Candler), created paper tickets for free glasses of Coke that were mailed to consumers or placed in magazines. Consumers redeemed their coupons,…
Read More Having delivered millions of coupons on behalf of retailers – some of the largest in the US –we’ve seen a lot of digital coupon programs. Following is the first installment of 5 notableretailer mobile coupon programs from US retailers.Walgreens mobile coupon marketing programs Walgreens mobile coupons are available through both the mobile app andmobile web. To access…
Read MoreCodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons. Belmont, MA, September 1, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon platform in that it helps retailers minimize coupon…
Read More Written by: Joe Pappalardo Technology has the potential to have a huge impact on the restaurant industry. Two of the current top trends include mobile apps and mobile payment. However, a potential obstacle in successfully implementing a mobile app or payment solution is the amount of resources they require to build and maintain. A relatively…
Read More Written by: Sue LeClaire A Growing Problem Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years.If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In 2013…
Read More Following is a recent article we found in Marketing Daily regarding coupons and how the landscape is changing. According to the report, retailers are limiting coupon availability, the coupons that are published have a much higher redemption value, and mobile coupons are more popular than ever.
Read More Written by: Joe Pappalardo Retailers have been advertising on Facebook since it was first launched in 2004 (This Is What Facebook’s First Ads Looked Like). According to the article, venturing into digital advertising was challenging for both Facebook and advertisers. In the 11 years since, Facebook has learned a thing a two about advertising as…
Read More Written by: Joe Pappalardo The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the…
Read More