Written by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a week away. However, there is still plenty of opportunity to deliver creative shopping incentives for the remaining 24 days before Christmas. According to a recent NRF survey, almost 75% of…
Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on…
Written by: Sue LeClaire New light has been shed on how consumers use their mobile devices while shopping in-store thanks to three recently published studies. The research reports include “The Reality of Retail Report,” inreality; “The 3 New Realities of LOCAL RETAIL,” thinkwithgoogle.com; “Navigating the New Digital Divide,” Deloitte Digital. As stated by Dave Richards…