Promotion Text Messages and Text Message Marketing Software Help to Engage Millennials Written by: Joe Pappalardo Millennials: they’re between the ages of 20 and 34, wired, and comprise 25% of the U.S. population with over $200 billion in annual buying power. To get their attention you need to be fun, entertaining and original. If you…
SMS Coupon Software and Text Message Marketing Software Help Retailers Drive Business Written by: Sue LeClaire A recently released report by A.T. Kearney entitled “On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing” compares physical and digital shopping experiences to determine which is more influential in the consumer’s purchase journey. Based on their findings,…
Coupon Platform Software Helps Retailers Deliver an Omnichannel Customer Experience Written by: Dan Slavin There’s a subtle difference between the meaning of the terms multi- and omni-channel and a palpable difference between the amounts of work required to provide a multi- versus omnichannel customer experience. On the surface, both terms mean to provide customers with…
Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group. One of the main takeaways from Acquity Group’s “Desktop versus Smartphone:…
