Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing.” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the…
Is it time to take the next step in customer engagement? Written by: Sue LeClaire Service Alerts enhance the customer experience through personalized messages. Existing CodeBroker customers use Service Alerts to inform consumers when orders are ready, loyalty status updates, Rx alerts/order is ready, credit card balances, or when someone has purchased something on their…
Promotion Text Messages and Text Message Marketing Software Help to Engage Millennials Written by: Joe Pappalardo Millennials: they’re between the ages of 20 and 34, wired, and comprise 25% of the U.S. population with over $200 billion in annual buying power. To get their attention you need to be fun, entertaining and original. If you…
Written by: Sue LeClaire Delight Customers with an Exceptional In-store Experience You don’t have to be an early adopter to provide a unique mobile-first customer in-store experience. In fact, there are many relatively easy-to-integrate opportunities to interact with your customers via their mobile device – the one thing your customers always have with them while…
Coupon Software and Promotion Text Messages Help Retailers Ring in the Holidays According to Neilsen, 86% of consumers use their mobile device for shopping related activities, anything from looking up a store location to paying for merchandise during checkout. As your customers are using their mobile devices to learn about a must-have gift or locate…
Redemption Rates for SMS Coupons up by 10% Written by: Sue LeClaire There’s no question that retailers using mobile coupon software have had real success. SMS marketing solutions used in conjunction with coupon marketing software works even better. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience,…
Increasing Customer Conversion Rates Written by: Sue LeClaire If it’s not about how much buzz you create but how much you spend, then it’s imperative that you measure the impact of your campaigns and conversions to justify marketing spend. The most cost effective way to determine campaign success is through attribution. Attribution is the process…
Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased in the US. eMarketer revised their estimate to almost 103 million people, or 11%, of consumers who redeemed a mobile coupon in 2013, up from an earlier, more conservative prediction…
The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the beginning through culmination separates the retail leaders from the followers. Creating a complete picture of customer touch points – showing up in an online search to purchase to referring friends…
