Call centers have been facing major increases in call volume due to the rise in online orders driven by the pandemic. With higher call volume, comes a higher number of incidents in which call center agents are finding that they are dealing with angry customers more frequently as well. Call centers increasingly are using digital…
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How to Deploy a Digital Coupon Wallet Written by: Sue LeClaire For retailers that use coupon software to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location…
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Written by: Sue LeClaire Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best…
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By Dan Slavin I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page. For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile…
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Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history. Recent CodeBroker research on coupon and offer personalization supports this…
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Nearly half of all consumers prefer digital coupons and mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more marketers are employing digital coupon marketing programs into their mix. Mobile coupons not only give more consumers what they want, but they also present marketers with new and…
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By Stephanie Miles As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons. Here are six digital coupon strategies being that retailers are using…
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As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if…
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Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver digital coupons and SMS text coupons are enabling use cases that go beyond merely offering a discount. Here are five innovative digital coupon platform use cases. 1. Personalization Digital coupon…
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I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…
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Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes. Marketing automation and analytics software are helping marketers make coupn personalization a reality.…
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The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…
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