Family or Friend Referral: The Retailer Ultimate Reward Written by: Dan Slavin The retailer ultimate reward is when a customer refers family and friends to a brand. The referral is testimony to both product value and the retailer-customer relationship. The retailer is considered a trusted source. So, what are some of the ways a retailer can embrace…
Read More Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Read More Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer signing-up for a retailer’s loyalty program. Today, it is not uncommon for a consumer to first learn of a retailer while searching online. According to a 2013 McKinsey & Company…
Read More Retailers are Committed to Loyalty Marketing Written by: Dan Slavin As a senior executive of a Fortune 50 retailer recently shared with me, “We [retailers] are all vying for the same person to walk through the door and purchase our products. It’s how we define the customer experience that will determine the winners from the…
Read More Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion text messages that deliver SMS coupons. And, with that,they have become masters of their universe. And retailers’ continue to feed the coupon addictionby employing coupon platform software to deliver mobile…
Read More Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we…
Read More Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it enjoyed stellar growth in 2013, increasing its overall revenue as well as the number of deals it delivered the shoppers’ devices and locations where they are accepted. According to Virtual-Strategy…
Read More Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased in the US. eMarketer revised their estimate to almost 103 million people, or 11%, of consumers who redeemed a mobile coupon in 2013, up from an earlier, more conservative prediction…
Read More The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the beginning through culmination separates the retail leaders from the followers. Creating a complete picture of customer touch points – showing up in an online search to purchase to referring friends…
Read More Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs in increasing numbers. The problem is that most digital coupons platforms deliver mobile coupons that can be used by consumers over and over. In order to provide true single-use coupons,…
Read More Written by: Chuck Martin As retailers prepare for holiday shoppers, the influence of mobile will be greater this time around. One of the most obvious factors is the increasing number of smartphone and tablet owners. And based on new research, there’s going to be a varying amount of mobile activity around holiday shopping, especially depending on…
Read More Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. This year, more than half of US adult…
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