By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: More competition: Every…
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By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing…
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In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by…
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by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a…
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The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong it makes customers…
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This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution…
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Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers…
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Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh. Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not…
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Recently, 42-year-old Brenda Fry, a Wisconsin Walmart cashier, pleaded no contest to a felony charge of theft by false representation. Her crime? Using high-value diet supplement coupons and taking advantage of an error in their coding to get cash back, a practice known as “glitching”. She found products by the manufacturer that sold for as…
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Mobile coupon marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizes meet their short and long-term objectives. Mobile coupons and digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator…
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Mobile coupon platforms can offer a lot of flexibility With mobile marketing, to effectively connect messages with your prospective customers, it’s important to ‘throw combos’ – that is to say, in marketing to a targeted individual use a traditional communication or social media tactic and follow-up with a different traditional communication or social media tactic;…
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