Text and Loyalty Marketing Solutions

mobile coupon marketing
Digital Coupon Marketing: 6 Strategies To Improve Redemption Rates

By Stephanie Miles As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons. Here are six digital coupon strategies being that retailers are using…

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MyOffers Digital Wallet Helps Retailers Drive Engagement

As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to engage again and again. Today’s consumers are always looking for deals and discounts. Coupons and promo codes are just a click away on numerous websites. Even among loyal customers, if…

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Digital Coupon Platform Opens New Use-Cases for Marketers

Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver digital coupons and SMS text coupons are enabling use cases that go beyond merely offering a discount. Here are five innovative digital coupon platform use cases. 1. Personalization Digital coupon…

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Personalization Research Reinforces the Importance of Single-Use Coupons

I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…

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Single-Use Coupons Codes Enhance Personalization

Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes. Marketing automation and analytics software are helping marketers make coupn personalization a reality.…

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Mobile Coupon Marketing
Mobile Coupon Marketing vs. Traditional Offers

The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers  to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…

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Personalized Offers Improve Acquisition, Engagement & Retention

Marketing automation and sophisticated analytics are making personalization a reality for retail marketers. Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the three D’s: data discovery, automated decision making, and content distribution.” For personalization to work effectively, each of these need to be tightly synchronized. The missing link, however, is in the…

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Digital Wallet engage customers with ongoing offers

Retailers deploy MyOffers digital wallet to build loyalty and retention programs for digital  consumers. By Joe Pappalardo The growing impact of digital channels, especially mobile commerce, is resulting in new consumer cultures. It is up to retailers to recognize these developing trends and fine tune their strategies in order to continue to thrive. MyOffers Digital Wallet…

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5 Reasons Why Retail Marketers Love Text Message Marketing

The mobile phone is a powerful avenue for retailers to reach a consumer because it’s an “always-on” marketing vehicle – an extension of the consumer’s identity. And, coupled with text message marketing software, mobile gives retailers unprecedented power to reach consumers with personalized messages at scale, and to drive engagement like never before. Here are…

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Mobile Engagement and Millennials – Give Them What They Want

Millennials have altered the way we engage consumers and they value brands that give them convenience and flexibility, often over the brand itself. By giving them what they want, we can engage them more effectively than by sticking to traditional approaches. If you are targeting millennials, you know that you must do so with an…

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Single-Use Coupons Are Being Embraced by Retailers

Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers. There are several benefits of using single-use mobile coupons: Improve Your ability to employ personalized offers. Eliminate coupons…

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Mobile Coupon Marketing Strategy
Five Tips for A Successful Mobile Coupon Marketing Strategy

By Dan Slavin Hey there! Let’s talk about something that’s buzzing in the marketing world – mobile coupons. You know, nearly half of the consumers we chatted with in our Mobile Coupon Survey are saying “yes please” to mobile coupons over the old-school paper ones. That’s a big deal, right? So, if you’re looking to…

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