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MObile Engagement: Tablets, Smartphones Gaining Retail Dominance

Written By:  Sarah Mahoney A new mobile engagement study reports that consumers are using their tablets and smartphones as shopping tools at an even greater rate than many had predicted, with 55% of all retail-related Internet time starting on either smartphones or tablets. And just 45% originated from desktop devices. The mobile engagement study — a Read More

Yankee Group: Consumers want mobile loyalty programs

Written By: Sheryl Kingstone Mobile is resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we find: • 60 percent of consumers now own a smartphone • 64 percent want to be connected all the time • 40 percent use some form of mobile shopping/mobile coupons Mobile is Read More