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45% Want Real-Time Mobile Promotions in Stores

Mobile Promotions and Consumers An article published yesterday in mCommerce Daily, MobileShopTalk caught our attention. The article is an excellent summary of a recent mobile promotions study conducted by Accenture. Written by: Chuck Martin There’s still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want in-store mobile Read More

SMS Best Practices: Ongoing Mobile Promotions

Ongoing Mobile Promotions to Keep Consumers Engaged Written by: Dan Slavin Once a retailer has started to sign-up consumers to their SMS marketing list, it’s important to keep those consumers engaged with meaningful content. Content may include important announcements, invitations to events, or promotions and offers, to name a few. Following are some ongoing mobile promotion best Read More

SMS Best Practices: Building Mobile Marketing Lists

Mobile Marketing Lists: Building Successful Lists Quickly Written by: Dan Slavin CodeBroker’s retailer customers have found that their most engaged customers are those that belong to their SMS marketing programs. Using SMS best practices as outlined in this document, these retailers have been able to quickly and efficiently build their mobile marketing lists to drive significant Read More

7 Strategies for Improving Mobile Coupon Redemption Rates

February 19, 2015 by Stephanie Miles As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. According to a 2015 report by CodeBroker, a shopper-marketing platform, redemption rates for coupons delivered via email Read More