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8 Ways to Drive In-store Mobile Engagement

Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the Read More

Mobile Improves In-store Engagement

Written by: Sue LeClaire New light has been shed on how consumers use their mobile devices while shopping in-store thanks to three recently published studies. The research reports include “The Reality of Retail Report,” inreality; “The 3 New Realities of LOCAL RETAIL,” thinkwithgoogle.com; “Navigating the New Digital Divide,” Deloitte Digital. As stated by Dave Richards Read More

Mobile SMS – Interview with CodeBroker CEO/Founder Dan Slavin

The BarCode News recently sat down with Dan Slavin to discuss text messaging and how retailers can deploy this disruptive new technology to engage with consumers, a retailer’s customers. Based on a recent patent awarded to CodeBroker (PAT 9,015,277), BarCode News wanted to learn more about who uses CodeBroker’s award-winning technology and how long it takes Read More

Restaurants: Using SMS Marketing Lists to Drive Traffic During Off-peak Hours

Written by: Joe Pappalardo Every restaurant has a slow period. Often it’s the time between lunch and dinner or Tuesday evenings. In order to maximize revenue, your options are to either cut back on overhead or increase traffic during off-peak hours. Minimizing overhead can include measures such as: Shutting off appliances that aren’t needed to Read More