Mobile Coupons are Proven to Drive Traffic to Retail Locations Written by: Sue LeClaire There are many different classes of mobile coupons retailers can deliver to their customers. Two of the more common types are on-demand and push. On-demand – a consumer responds to a call-to-action by texting in to a retailer’s shortcode to receive…
Coupon Platform Software Helps Retailers Deliver an Omnichannel Customer Experience Written by: Dan Slavin There’s a subtle difference between the meaning of the terms multi- and omni-channel and a palpable difference between the amounts of work required to provide a multi- versus omnichannel customer experience. On the surface, both terms mean to provide customers with…
Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion text messages that deliver SMS coupons. And, with that,they have become masters of their universe. And retailers’ continue to feed the coupon addictionby employing coupon platform software to deliver mobile…
Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we…
Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it enjoyed stellar growth in 2013, increasing its overall revenue as well as the number of deals it delivered the shoppers’ devices and locations where they are accepted. According to Virtual-Strategy…
Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased in the US. eMarketer revised their estimate to almost 103 million people, or 11%, of consumers who redeemed a mobile coupon in 2013, up from an earlier, more conservative prediction…
The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the beginning through culmination separates the retail leaders from the followers. Creating a complete picture of customer touch points – showing up in an online search to purchase to referring friends…
Smart Coupons for Facebook Empower Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced Smart…
Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs in increasing numbers. The problem is that most digital coupons platforms deliver mobile coupons that can be used by consumers over and over. In order to provide true single-use coupons,…
Scannable Mobile Coupons Delivered to MIllions of Consumers November 05, 2013 09:00 AM Eastern Standard Time BELMONT, Mass.–(BUSINESS WIRE)–CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets. “The acceptance of digital coupons has continued…
Written By: Antoinette Alexander Marketers’ increased use of a digital coupon platform, combined with text message promotions have made it easy for consumers to engage with retailers via their mobile phones and desktop computers. Along with text message promotions, mobile coupon marketing programs are fast becoming a key component of retailers’ marketing mix. The Internet and…
