The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…
Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program…
Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing.” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the…
Written by: Joe Pappalardo Every restaurant has a slow period. Often it’s the time between lunch and dinner or Tuesday evenings. In order to maximize revenue, your options are to either cut back on overhead or increase traffic during off-peak hours. Minimizing overhead can include measures such as: Shutting off appliances that aren’t needed to…
Written by: Joe Pappalardo Technology has the potential to have a huge impact on the restaurant industry. Two of the current top trends include mobile apps and mobile payment. However, a potential obstacle in successfully implementing a mobile app or payment solution is the amount of resources they require to build and maintain. A relatively…
Written by: Sue LeClaire A Growing Problem Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years.If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In 2013…
30% of Consumers Use Digital Offers from a Retailer’s Mobile App Written by: Sue LeClaire Digital coupons and mobile are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers…
Promotion Text Messages and Consumers An article published yesterday in mCommerce Daily, MobileShopTalk caught our attention. The article is an excellent summary of a recent mobile promotions study conducted by Accenture. Written by: Chuck Martin There’s still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want promotion…
Promotion Text Messages Work with Baby Boomers Too many times retailers discount Baby Boomers in their text message marketing strategy. The Holy Grail seems to be millennials. And while millennials do have purchase power and are tech-savvy, Baby Boomers have the disposable income and the resources to buy goods and services – not to mention…
For many retailers, mobile coupons and promotion text messages are good business. Consumers routinely search for mobile coupons, and are also more responsive than ever to promotion text messages. As the mobile phone is quickly becoming the hub of engagement, delivering offers to a consumer’s mobile device only makes sense. For retailers ready to take…
Text Message Marketing Software: 10 Reasons Why SMS Marketing Works for Retailers#1. SMS List Sign-Up is Permission-based. Consumers who sign-up for a retailer’s text messagemarketing list really want to start a dialog with the retailer. First, the consumer musttext-in a keyword to the retailer’s shortcode or in other words, opt-in to the retailer’s SMSmarketing list.…
Mobile Coupon Marketing Helps Retailers Drive Incremental Revenue Mobile coupons help retailers drive increased revenue and customer engagement according to recent findings. CodeBroker’s in-depth analysis of our retail customer’s mobile coupon marketing promotions and associated redemption rates show significant payback to retailers who implement a thoughtful mobile coupon marketing strategy. Specifically, CodeBroker observed that a…
