Written By: Sarah Mahoney A new mobile engagement study reports that consumers are using their tablets and smartphones as shopping tools at an even greater rate than many had predicted, with 55% of all retail-related Internet time starting on either smartphones or tablets. And just 45% originated from desktop devices. The mobile engagement study — a…
Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging emailed coupons or coupon codes via their mobile device. Researchers found: • 45% access coupons from email via smartphone• 41% use coupon codes on their…
Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging mobile that they receive directly to their mobile device. By using a digital coupon platform, marketers can employ an omnichannel approach to delivering mobile coupon…
Written By: Sheryl Kingstone Mobile loyalty programs are resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we find: 60 percent of consumers now own a smartphone 64 percent want to be connected all the time 40 percent use some form of mobile shopping or SMS coupons on…
