By Dan Slavin Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents for retailers, it is also presents new challenges. In this post, I address one of these challenges – the varying ways that consumers want retailers to engage with them over…
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By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. Quality vs Quantity For several years now, SMS…
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By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper. Mobile coupons also create a sense…
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By Dan Slavin Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push. If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday…
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By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s been the norm for much too long, is that retailers and brands have been somewhat content to simply get someone to opt-in to their SMS list by capturing just a…
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By Dan Slavin CodeBroker’s recent Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that preference…
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By Dan Slavin Hot off the presses is CodeBroker’s Mobile Coupon Consumer Research Report. Based on research with more than 1,200 consumers, the report provides compelling data on consumers’ preferences for accessing and using mobile coupons. We’re seeing a great deal of interest in mobile coupons among retail and restaurant marketers, and the research results certainly…
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By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is…
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By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals. Several folks have asked us to slice the data by specific markets, such as retail, restaurant and hotel, which I’m pleased to provide. One…
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By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we get our loyalty program members more engaged? 2. Attracting Millennials – What can we do to attract millennials to our loyalty program? 3. Member Contact Strategy – How can we…
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By Dan Slavin For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive higher mobile coupon redemption rates and incremental revenue – for short-term promos…
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By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: More competition: Every…
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