Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar retailers are ramping up…
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Written by: Stefanie Gray Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar…
Read MoreWritten by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a week away. However, there is still plenty of opportunity to deliver creative shopping incentives for the remaining 24 days before Christmas. According to a recent NRF survey, almost 75% of…
Read MoreWritten by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on…
Read MoreHaving delivered millions of mobile coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of mobile coupon marketing programs. Following is the second installment of an additional 5 notable retailer mobile coupon marketing programs from US retailers. Text the keyword SAVE to shortcode 56457 to sign up for Kohl’s mobile…
Read MoreA brief history of mobile couponing companies Asa Candler, the founder of the Coca-Cola Company (Dr. John Pemberton invented the Coca-Cola formula and eventually sold the exclusive rights to the product to Asa Candler), created paper tickets for free glasses of Coke that were mailed to consumers or placed in magazines. Consumers redeemed their coupons,…
Read MoreWritten by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program…
Read MoreHaving delivered millions of coupons on behalf of retailers – some of the largest in the US –we’ve seen a lot of digital coupon programs. Following is the first installment of 5 notableretailer mobile coupon programs from US retailers.Walgreens mobile coupon marketing programs Walgreens mobile coupons are available through both the mobile app andmobile web. To access…
Read MoreWritten by: Stefanie Gray CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing CodeBroker’s offer marketing platform, our retailer customers can: Quickly set-up engaging mobile promotions. Minimize the liability associated with rich offers. Easily track and measure campaign success Over the course of…
Read MoreWritten by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing.” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the…
Read MoreWritten by: Sue LeClaire As recently stated in the Deloitte study “Navigating the New Digital Divide,” mobile devices are increasingly becoming an integral part of the consumer’s path to purchase. From a retailer’s perspective, much is to be gained when retailers create an integrated mobile engagement experience – mobile plays a central role in a…
Read MoreWritten by: Sue LeClaire New light has been shed on how consumers use their mobile devices while shopping in-store thanks to three recently published studies. The research reports include “The Reality of Retail Report,” inreality; “The 3 New Realities of LOCAL RETAIL,” thinkwithgoogle.com; “Navigating the New Digital Divide,” Deloitte Digital. As stated by Dave Richards…
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