Study – Recasting brick-and-mortar stores
Written By: Antoinette Alexander Marketers’ increased use of a digital coupon platform, combined with text message promotions have made it easy for consumers to engage with retailers via their mobile phones Read More
Mobile Engagement: Tablets, Smartphones Gaining Retail Dominance
Written By: Sarah Mahoney A new mobile engagement study reports that consumers are using their tablets and smartphones as shopping tools at an even greater rate than many had predicted, with Read More
Millennials sharing the wealth through mobile coupons
Written by: Kristina Knight According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging Read More
Yankee Group: Consumers want mobile loyalty programs
Written By: Sheryl Kingstone Mobile loyalty programs are resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we find: 60 percent of consumers Read More
