Promotion Text Messages Work with Baby Boomers Too many times retailers discount Baby Boomers in their text message marketing strategy. The Holy Grail seems to be millennials. And while millennials do have purchase power and are tech-savvy, Baby Boomers have the disposable income and the resources to buy goods and services – not to mention…
Read More For many retailers, mobile coupons and promotion text messages are good business. Consumers routinely search for mobile coupons, and are also more responsive than ever to promotion text messages. As the mobile phone is quickly becoming the hub of engagement, delivering offers to a consumer’s mobile device only makes sense. For retailers ready to take…
Read More Text Message Marketing Software: 10 Reasons Why SMS Marketing Works for Retailers#1. SMS List Sign-Up is Permission-based. Consumers who sign-up for a retailer’s text messagemarketing list really want to start a dialog with the retailer. First, the consumer musttext-in a keyword to the retailer’s shortcode or in other words, opt-in to the retailer’s SMSmarketing list.…
Read More Mobile Coupon Marketing Helps Retailers Drive Incremental Revenue Mobile coupons help retailers drive increased revenue and customer engagement according to recent findings. CodeBroker’s in-depth analysis of our retail customer’s mobile coupon marketing promotions and associated redemption rates show significant payback to retailers who implement a thoughtful mobile coupon marketing strategy. Specifically, CodeBroker observed that a…
Read More SMS Marketing Solutions and Mobile Coupon Software Key To Engaging Consumers Written by: Sue LeClaire Be a customer service leader and alert your customers when their order is ready using sms transactional alerts. (insert hyperlink: https://codebroker.com_ Consumers always have their mobile device with them checking text messages frequently. You can even personalize promotion text messagesusing…
Read More Text Message Marketing Software Helps Retailers Drive Mobile Engagement with Millennials Written by: Sue LeClaire Bottom line, old school B2C marketing is not cutting it with Millennials. First rule of engagement: stop sending email blasts. They check email but nowhere near the same frequency as Instagram, Snapchat and SMS. In fact, email is the last place…
Read More Promotion Text Messages and Text Message Marketing Software Help to Engage Millennials Written by: Joe Pappalardo Millennials: they’re between the ages of 20 and 34, wired, and comprise 25% of the U.S. population with over $200 billion in annual buying power. To get their attention you need to be fun, entertaining and original. If you…
Read More Promotion Text Messages and Mobile Coupon Marketing: Getting the Most Out of Campaigns Written by: Sue LeClaire In marketing, measuring your promotion results is the be all and end all. Without the data, understanding the impact of all your hard work is like playing Pin-the-tail-on-the-donkey with a mask in the dark – even when you…
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Written by: Sue LeClaire Delight Customers with an Exceptional In-store Experience You don’t have to be an early adopter to provide a unique mobile-first customer in-store experience. In fact, there are many relatively easy-to-integrate opportunities to interact with your customers via their mobile device – the one thing your customers always have with them while…
Read More Drive in-store mobile engagement using beacons Written by: Sue LeClaire Beacons provide an easy way for your customers to access extended digital information. All a customer has to do is walk by a display and a coupon will instantly appear on their mobile device for same day savings. Additional data such as product reviews, specifications…
Read More Creating a Memorable In-store Customer Experience Written by: Sue LeClaire Saturday afternoons have become a blur of starts and stops at different retail stores. By the time I arrive home, the only evidence of how I spent the last several hours are the bags of “stuff” my kids haul out of the trunk of the…
Read More Retailers using coupon software projected to have a happy holiday. Retailers are projected to have a happy holiday. According to the NRF, sales will increase a healthy 4.1 percent or $616.9 billion this November and December. So why not share some of the joy with your customers? Mobile is the perfect choice to quickly deliver…
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