Quickly Deliver In-app Offers to Your Customers Written by: Sue LeClaire A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available,…
Read More30% of Consumers Use Digital Offers from a Retailer’s Mobile App Written by: Sue LeClaire Digital coupons and mobile are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers…
Read MoreRestaurants Thrive with Mobile Apps and Mobile Loyalty Programs
Read MoreText Message Marketing: Selecting the Best KeywordWritten by: Stefanie Gray Much has been published on various blogs and YouTube regarding how to select keywords for textmessage marketing and promotion text messages. Something that hasn’t been specifically called out,but is the basis for all recommendations, is that the keyword should enhance the customerexperience. The last thing…
Read MoreText Message Marketing: Shared vs. Dedicated Shortcodes Written by: Stefanie Gray
Read MorePromotion Text Messages and Consumers An article published yesterday in mCommerce Daily, MobileShopTalk caught our attention. The article is an excellent summary of a recent mobile promotions study conducted by Accenture. Written by: Chuck Martin There’s still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want promotion…
Read More6 Reasons to Implement a Digital Coupon WalletWritten by: Sue LeClaire A digital coupon wallet gives consumers instant access to all ofyour offers in one place. You can deliver mobile coupons, digital coupons, offers, rewards, andmore to your digital coupon wallet, giving customers an easy way to organize and track youroffers. Customers can access your…
Read MoreMobile Coupons and Mobile App Facts for Retailers Mobile coupons, digital coupons, real-time coupons, reminders of what’s on shopping lists, and the ability to track spending are the top four most desired features in a Smartphone app. (Catalina) Mobile Coupons are at the top of the list of desired features; however, consumers expect [retailers] to…
Read MoreSMS Marketing Best Practices: Ongoing Promotion Text Messages Keep Customers EngagedWritten by: Dan Slavin Once a retailer has started to sign-up consumers to their SMS marketing list, it’s important tokeep those consumers engaged with promotion text messages that include meaningful content, such asannouncements, invitations to events, or promotion text messages . Following are some bestpractices…
Read MoreMobile Marketing Lists: Building Successful Lists Quickly Written by: Dan Slavin CodeBroker’s retailer customers have found that their most engaged customers are those that belong to their SMS marketing programs. Using SMS best practices as outlined in this document, these retailers have been able to quickly and efficiently build their mobile marketing lists to drive significant…
Read MorePromotion Text Messages Work with Baby Boomers Too many times retailers discount Baby Boomers in their text message marketing strategy. The Holy Grail seems to be millennials. And while millennials do have purchase power and are tech-savvy, Baby Boomers have the disposable income and the resources to buy goods and services – not to mention…
Read MoreFor many retailers, mobile coupons and promotion text messages are good business. Consumers routinely search for mobile coupons, and are also more responsive than ever to promotion text messages. As the mobile phone is quickly becoming the hub of engagement, delivering offers to a consumer’s mobile device only makes sense. For retailers ready to take…
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