The BarCode News recently sat down with Dan Slavin to discuss text messaging and how retailers can deploy this disruptive new technology to engage with consumers, a retailer’s customers. Based on a recent patent awarded to CodeBroker (PAT 9,015,277), BarCode News wanted to learn more about who uses CodeBroker’s award-winning technology and how long it takes…
Read MoreWritten by: Stefanie Grey There are many creative ways to engage with your customers using promotion text messages and mobile coupons and offers. Depending on the goal of the program, our retailer customers have had a lot of success in both increasing brand awareness as well as driving traffic to their locations by leveraging their…
Read MoreWritten by: Joe Pappalardo Every restaurant has a slow period. Often it’s the time between lunch and dinner or Tuesday evenings. In order to maximize revenue, your options are to either cut back on overhead or increase traffic during off-peak hours. Minimizing overhead can include measures such as: Shutting off appliances that aren’t needed to…
Read MoreWritten by: Joe Pappalardo Technology has the potential to have a huge impact on the restaurant industry. Two of the current top trends include mobile apps and mobile payment. However, a potential obstacle in successfully implementing a mobile app or payment solution is the amount of resources they require to build and maintain. A relatively…
Read MoreWritten by: Sue LeClaire A Growing Problem Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years.If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In 2013…
Read MoreFollowing is a recent article we found in Marketing Daily regarding coupons and how the landscape is changing. According to the report, retailers are limiting coupon availability, the coupons that are published have a much higher redemption value, and mobile coupons are more popular than ever.
Read MoreMobile eCommerce Shoppers In 2013, Internet and mobile measurement firm comScore began detecting a new trend in e-retailing: the mobile-only shopper. By January 2015, some top retailers were seeing an explosion in customers who only access their digital properties using smartphones and tablets (Source: comScore). % of time spent with online retail on smartphones and…
Read MoreIs it time to take the next step in customer engagement? Written by: Sue LeClaire Service Alerts enhance the customer experience through personalized messages. Existing CodeBroker customers use Service Alerts to inform consumers when orders are ready, loyalty status updates, Rx alerts/order is ready, credit card balances, or when someone has purchased something on their…
Read MoreWritten by: Joe Pappalardo Retailers have been advertising on Facebook since it was first launched in 2004 (This Is What Facebook’s First Ads Looked Like). According to the article, venturing into digital advertising was challenging for both Facebook and advertisers. In the 11 years since, Facebook has learned a thing a two about advertising as…
Read MoreWritten by: Joe Pappalardo The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the…
Read MoreWritten by: Joe Pappalardo Engaging with customers through social media channels is no longer an option for retailers. As evidenced by the 2014 holiday shopping season, Walmart alone had over 40 million Facebook interactions. The issue for many retailers is deciding the best way in which to engage with their customers to influence shopping behavior.…
Read MoreRetailers Use Welcome Offers to Increase App Downloads Written by: Sue LeClaire Whether you do it yourself or hire a third party development group, mobile apps require an extraordinary amount of resources to design and develop – a mobile app that will engage a retailer’s most loyal customers. Once the app is launched, the focus…
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