Consumer Shopping Habits During The COVID Pandemic CodeBroker surveyed over 1,400 consumers on a wide range of retail shopping topics to explore how shopping behaviors have changed during the COVID-19 pandemic, which changes are likely to continue, and what retailers can do to reinvigorate retail spending while the pandemic remains with us. Please complete the form…
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Amid ongoing reports of consumer fatigue with coupons and declining coupon redemption rates, there is a ray of hope for retailers—mobile coupons. While consumers have a wide range of preferences in terms of their mobile engagement, CodeBroker’s mobile consumer research, based on input from more than 1,500 consumers around the country, offers one takeaway that applies…
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How to Deploy a Digital Coupon Wallet Written by: Sue LeClaire For retailers that use coupon software to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location…
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By Dan Slavin, CodeBroker If the answer is yes, then you’ll be interested in what we hear from other retailer and brand marketers who are searching for a new SMS marketing solution. Every potential new client with whom we speak tells us the same thing – that evaluating SMS marketing solutions definitely are not easy.…
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Mass Text Messaging is a cost-effective, efficient approach to text message marketing. With just a click, marketers can quickly send promotion text messages and SMS text coupons and offers to millions of recipients. The challenge for marketers is that mass text messaging is typically one message to many – define a generic offer; set up the…
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By Dan Slavin, CodeBroker With millions of promotion text messages read every day, text message marketing software is a powerful, and often under-utilized, marketing tool. Clearly it makes sense to employ text promotions, but the challenge for marketers is that text marketing software is often technical and complex to use, and with so many options…
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Written by: Sue LeClaire Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best…
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By Dan Slavin I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page. For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile…
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Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history. Recent CodeBroker research on coupon and offer personalization supports this…
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Text Message Marketing: Using Promotion Text Messages to Engage Consumers Written by: Stefanie Gray If you’re looking for new ways to use promotion text messages to engage your customers or are interested in learning how other retailers use text message marketing sThat oftware, following are 5 types of text message marketing promotions our retailer customers…
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Nearly half of all consumers prefer digital coupons and mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more marketers are employing digital coupon marketing programs into their mix. Mobile coupons not only give more consumers what they want, but they also present marketers with new and…
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Written by: Stefanie Gray Providing mobile coupons across channels is a sure-win for retailers seeking to improve coupon redemptions. One CodeBroker retailer customer recently launched a wildly successful omnichannel mobile coupon marketing promotion that spanned three channels: promotion text messaging, email, and Passbook. Omnichannel Coupon Promotion Why: Having already realized significant success driving in-store redemptions…
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