We know many of the top reasons for medication nonadherence include cost, fear, lack of understanding, and lack of communication. Many pharma companies use copay cards to help patients with costs. Copay cards are often delivered using email or snail mail, and fill reminders and medication communications are most often distributed using email. However, having…
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We are often asked if it is possible to know when a consumer enters a physical location so we can send that consumer a text message with a special offer or remind them that they have a copay assistance card. Unfortunately, the mobile carriers have made the opt-in process difficult for the consumer/patient and cost…
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We have had many pharmaceutical marketers contact us lately searching for medication adherence solutions to reduce their abandoned scripts. In most cases, they believe their HCPs are writing prescriptions, but that too many patients are not filling them. Typically, the medication has a copay assistance program, and the pharmaceutical marketing team is looking for a way…
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Many of our pharma clients spend a lot of money on direct to consumer (DTC) digital marketing for their copay assistance programs. When we ask them how they measure the effectiveness of their DTC marketing dollars, we are often told that they i) optimize their cost per click and ii) count specific clicks (e.g. going…
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In today’s tech-savvy world, QR code marketing is revolutionizing how businesses interact with their audience. To capitalize on this trend, an efficient QR code manager is indispensable. As experts in QR code campaigns, we’ve honed in on the critical elements that can take your QR code promotions to new heights, ensuring your campaigns are not…
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In the ever-evolving landscape of digital marketing, QR codes have emerged as a powerful tool for connecting with consumers. However, not all QR codes are created equal. The debate between static and dynamic QR codes is more than just technical jargon; it’s about maximizing the effectiveness of your marketing campaigns. Understanding the difference between static…
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CodeBroker’s coupon redemption software is engineered with a dual focus: ensuring each coupon’s unique usage and tracking its journey to the individual level. By harnessing these two powerful features, you can safeguard your campaign from the risks of uncontrolled coupon sharing and craft detailed customer profiles for more targeted promotions. The journey to a smarter…
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According to research, 13% of consumers tell 15 or more people if they have a negative experience with a company. As if is this isn’t bad enough, this viral nature of negative publicity is exacerbated exponentially by the social media dynamic. More than ever, aggrieved consumers are using social media to become increasingly vocal about their…
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First Call Resolution is the ultimate in contact center metrics because it’s the only performance metric that impacts just about every other meaningful call center measurement. First call resolution can yield countless benefits for your business, from lower costs to agent productivity to providing a better customer experience. But what happens when a customer issue…
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Call centers have been facing major increases in call volume due to the rise in online orders driven by the pandemic. With higher call volume, comes a higher number of incidents in which call center agents are finding that they are dealing with angry customers more frequently as well. Call centers increasingly are using digital…
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New consumer research provides insights from over 1,200 consumers on how customer service departments can effectively handle customer service complaint through the use of customer appeasement coupons and gift cards. Contact centers have been facing one of their greatest challenges in recent memory, spurred by the ongoing pandemic. With the drastic increase in calls comes…
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Hot off the presses is new consumer research that provides insights into consumer shopping habits during the COVID Pandemic. Even though most stores have re-opened, shopper behavior continues to be dictated by each consumer’s unique situation, such as tighter finances and health concerns. In our new research, we explore how shopping behaviors have changed, which changes are…
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