Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver digital coupons and SMS text coupons are enabling use cases that go beyond merely offering a discount. Here are five innovative digital coupon platform use cases. 1. Personalization Digital coupon…
Read More
I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…
Read More
Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the dynamics behind this, and how these company’s personalization efforts are benefitting from single-use coupons and promo codes. Marketing automation and analytics software are helping marketers make coupn personalization a reality.…
Read More
The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your customers, you need to understand the difference. Although many use the terms interchangeably, there is a fundamental philosophy that sets offers and coupons distinctly apart: ACCOUNTABILITY. OFFERS By far, the…
Read More
Marketing automation and sophisticated analytics are making personalization a reality for retail marketers. Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the three D’s: data discovery, automated decision making, and content distribution.” For personalization to work effectively, each of these need to be tightly synchronized. The missing link, however, is in the…
Read More
Retailers deploy MyOffers digital wallet to build loyalty and retention programs for digital consumers. By Joe Pappalardo The growing impact of digital channels, especially mobile commerce, is resulting in new consumer cultures. It is up to retailers to recognize these developing trends and fine tune their strategies in order to continue to thrive. MyOffers Digital Wallet…
Read More
The mobile phone is a powerful avenue for retailers to reach a consumer because it’s an “always-on” marketing vehicle – an extension of the consumer’s identity. And, coupled with text message marketing software, mobile gives retailers unprecedented power to reach consumers with personalized messages at scale, and to drive engagement like never before. Here are…
Read More
Millennials have altered the way we engage consumers and they value brands that give them convenience and flexibility, often over the brand itself. By giving them what they want, we can engage them more effectively than by sticking to traditional approaches. If you are targeting millennials, you know that you must do so with an…
Read More
Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers. There are several benefits of using single-use mobile coupons: Improve Your ability to employ personalized offers. Eliminate coupons…
Read More
By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the participants prefer mobile coupons to traditional paper ones. This preference highlights a pivotal shift in consumer behavior. If you’re seeking to enhance your sales and strengthen customer relationships, consider these…
Read More
By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing software use…
Read More
By Dan Slavin According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December 2017, the NRF reports that those purchases equaled $691.9 billion. It’s no secret that this is the most important time of year for retailers, and we’ve learned that deals are…
Read More