Defining Personalization

by Mischa St. Amand

Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh.

Forever together - me and me

Personalization is more than adding a name (or two).

The problem? Mischa is my nickname. Michelene is my full name. Not so personalized. Despite this mishap, adding a name doesn’t make an offer truly personalized or relevant.

Personalization is one of the top retail marketing buzzwords. Mary Meeker cites it in her 2016 Internet Trends report as being vital for capturing the Millennial shopping audience.Personalization is in the subject line of most marketing emails that arrive in my Inbox. All this discussion and I still haven’t seen a formal definition of what personalization should mean. It has to be more than just adding a name.

So here’s the CodeBroker definition: Providing relevant content and offers to prospects based on their behavior.

It’s pretty simple.

At CodeBroker we’re tackling personalization in our omnichannel mobile marketing platform. We’re making it intelligent and automated.

Our new personalization features allow you to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, mobile coupon interaction, previous purchases, and any other data your systems can feed to us. You’ll be able to send customized offers, relevant text message marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores. And you’ll be able to reach customers across multiple channels – SMS, email, mobile app, payment wallets, and social outlets.

So rethink personalization.

3 Tips for the Mobile Coupon Creator

by Dan Slavin

mobile-coupon-creatorMobile marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizesmeet their short and long-term objectives. Digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a large business.

Let’s look at some of the ways that is happening.

Enhancing Your Mobile Coupons and SMS Offers

Retailers wanting to kick their mobile and SMS marketing up a notch should use in-store barcodes displayed on the smartphone for speedy checkout. This can be done through a mobile app or through a link to a digital coupon sent via SMS. Using mobile barcode coupons also means substantially improved behavioral tracking, such as knowing who viewed a coupon and who redeemed it.

If you have the technology to deliver secure one-time use coupons , they are very effective at providing a wealth of information for downstream analytics for segmentation and retargeting of future campaigns. CodeBroker can work with your team to take advantage of this technology so you can become a better mobile coupon creator.

Centralize Your Coupons and Offers

A perennial challenge retailers face each year is how to increase app usage and engagement, and more specifically, how to drive mobile app sales, how to improve conversion rates and grow monthly engagement.

One way to vastly improve mobile app engagement is to aggregate all of a customer’s coupons and offers into a single location, making them easier to locate and redeem. CodeBroker’s Coupon Center enables retailers to quickly and easily deliver a “My Offers” digital coupon wallet to their mobile app. This has been a great way for CodeBroker’s retailer customers to deliver an outstanding consumer experience and it only takes a couple of days to integrate.

Encourage Redemption

Our customers using Coupon Center are seeing a variety of significant benefits. One benefit is being gained by delivering one-time use welcome coupons in order to drive downloads. Using Coupon Center, our customers can provide a secure incentive for trying out an app. It is important to make sure that consumers cannot receive more than one welcome coupon if the consumer deletes and re-installs the app. Coupon Center takes care of this by securely linking the welcome coupon to the consumer’s phone. Coupon Center makes configuring these welcome offers quick and easy for the mobile coupon creator.

To further increase redemption, Coupon Center can deliver PUSH notifications to remind consumers that new offers are waiting or old offers are expiring.

Other successful strategies to enhance redemption include: Deliver segmented/personalized offers and incorporating bounce-back offers after a consumer makes a purchase or uses a coupon.

Follow these tips and you too will learn to become a successful digital coupon creator for small business and large business alike.

Stop jabbing at customers with just SMS

by Dan Slavin

mobile-coupon-platformMobile coupon platforms can offer a lot of flexibility

Boxers learning the sport start by throwing individual punches, but quickly progress to incorporating boxing combinations instead of single shots – jabs to the rib cage with the left hand, a jab with the right to the stomach, followed by a left-right combination jabs. Boxing combinations become the default attack and counter attack response and many trainers go as far as reprimanding their trainees for throwing a single jab in a fight. In the ring of mobile marketing, to effectively score and connect messages with your prospective customers, it’s important to ‘throw combos’ – that is to say, in marketing to a targeted individual use a traditional communication or social media tactic and follow-up with a different traditional communication or social media tactic; don’t just use one communication tactic once – or worse, the single tactic over and over again.

As an example, mobile coupon platforms can be used as an integral part of a strategy to build SMS lists. By combining the use of the mobile coupon platform to deliver high value welcome coupons with text messaging, list sign ups can be greatly accelerated. You can also combine SMS and email together to improve response rates. This is a good example of messaging from one channel being used to promote another. A retailer we worked with conducted a successful experiment with this.

For part one of the experiment, they sent a single e-mail which contained an offer delivered by their mobile coupon platform and measured the results. And this is fairly typical, send out an e-mail, do a promotion, and measure.
But, the next thing that they did for part two, was to send out an SMS message the evening before the e-mail and then use an SMS as a reminder after the e-mail. In this case the mobile coupon platform managed the offer across both delivery channels.

Notice the combination of traditional communications (email) and mobile (text messaging) as opposed to the single jab approach?

The results were really significant. The retailer actually increased the redemption rate three times over the e-mail-only campaign. Using multiple communication channels works, and not only for marketing.

MORE USE OF SMS TO REDUCE CUSTOMER SERVICE WORKLOAD

In addition to using using their SMS marketing software to send marketing alerts, many retailers are sending alerts to improve customer satisfaction. They use alerts that provide personalized timely information to reduce the number of calls coming into their call center. Many of our customers have told us that one of the most common calls that comes in is, “Where’s my stuff?”

By incorporating SMS into the mix, customers are seeing a really significant improvement in their customer satisfaction ratings. Alerts are not just for order fulfillment status updates; their potential uses touch virtually all B2C markets. Credit cards and banks are sending alerts such as, “balance overdue,” “payment received,” and even loyalty program status updates such as “You’re about to reach gold,” “10 points to gold,” and “Congratulations! You just reached gold!” If you’re not using alerts like these today, you may want to consider adding them as they’ve really proven to have a direct impact on customer satisfaction.

CodeBroker to Demo Mobile Coupons & Scanning at the Retailer’s Big Show

by Dan Slavin

Designed to improve customer experience and retention, the use of Honeywell scanners and mobile coupons speeds the checkout process and tracks redemption data.

BOSTON, MA – January 12, 2016 – CodeBroker, a developer of secure mobile coupon technology for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell at the upcoming National Retail Federation (NRF) annual conference January 17-20 at the Javits Convention Center, New York. CodeBroker will join Honeywell Sensing and Productivity Solutions at booth #1543 to demonstrate the ease of requesting and redeeming mobile coupons.

CodeBroker has helped retailers of all sizes deliver 500 million consumer coupons via its mobile delivery and management platform.

Honeywell will showcase its popular 2D scanners used by retailers to capture product and customer data at the point-of-sale (POS). The scanner works with smartphones and other mobile devices to capture barcodes for redeeming consumer coupons, tracking redemption data, and managing inventory.

Used at 24,000 retail locations, CodeBroker allows retailers to setup and deliver promotions to mobile devices in minutes, and provides a complete picture of their campaigns, enabling them to track, manage, and access promotion data.

“Show attendees will have a hands-on opportunity to see how easy it is to request and redeem mobile offers. Our retailer customers have found that using mobile barcodes lets them quickly capture important data as well as improve the consumer experience by speeding up the check-out process,” said Dan Slavin, CodeBroker founder and CEO. “Our mobile engagement platform is used by retailers of all sizes to create mobile promotions that drive traffic to both online and physical stores, increasing trips and sales.”

CodeBroker offers the only coupon platform able to provide secure one-time-use mobile offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered over SMS, email, mobile web, Apple Wallet, Facebook, and other social media.

SMS Marketing Program Best Practice: MO v. Form-based Sign-up

by Dan Slavin

Written by: Stefanie Gray

Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing list where all a customer has to do is enter their email address. Due to the Telephone Consumer Protection Act (TCPA), enacted by the FCC, several text messages are required to get the job done.

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SMS Marketing Best Practice: Add to Cart Option

by Dan Slavin

Written by: Stefanie Gray

Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar retailers are ramping up their efforts to improve the online shopping experience.

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SMS Marketing Best Practices: Click-thru to View an Offer

by Dan Slavin

Written by: Stefanie Gray

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

SMS Marketing Best Practices: Click-thru to View an Offer

Standard practice is to send an SMS message to all customers who have subscribed to an SMS marketing list. The message invariably looks similar to the following.

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