Pharma and Retail
Mobile Coupon and SMS Solutions
Digital Coupon Platform Opens New Use-Cases for Marketers
Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver…
Personalization Research Reinforces the Importance of Single-Use Coupons
I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed…
Single-Use Coupons Codes Enhance Personalization
Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the…
Mobile Coupon Marketing vs. Traditional Offers
The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your…
Personalized Offers Improve Acquisition, Engagement & Retention
Marketing automation and sophisticated analytics are making personalization a reality for retail marketers. Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the…
Digital Wallet engage customers with ongoing offers
Retailers deploy MyOffers digital wallet to build loyalty and retention programs for digital consumers. By Joe Pappalardo The growing impact of digital channels, especially mobile commerce,…
5 Reasons Why Retail Marketers Love Text Message Marketing
The mobile phone is a powerful avenue for retailers to reach a consumer because it’s an “always-on” marketing vehicle – an extension of the consumer’s…
Mobile Engagement and Millennials – Give Them What They Want
Millennials have altered the way we engage consumers and they value brands that give them convenience and flexibility, often over the brand itself. By giving…
Single-Use Coupons Are Being Embraced by Retailers
Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are…
Five Tips for A Successful Mobile Coupon Marketing Strategy
By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the…
Retailers Use Text Message Marketing Software for Many Use Cases
By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a…
Mobile Coupons for the Holidays!
By Dan Slavin According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December…
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